JCDecaux's Powerpoles to supercharge Statoil education drive
Heathrow Airport's 98 Powerpole stations are being taken over by Statoil and JCDecaux in what both companies believe is an advertising first. Using creative running the length of the mobile device recharging area, combined with NFC and QR technology, Statoil hopes to raise awareness of what the company does in terms of 'fuelling the European industry'.
The interactive element of the campaign relies on QR codes and NFC enabled smartphones, which will allow passengers to access extra content, before prompting engaged users to follow the brand across social media platforms. According to JCDecaux Airport's recent Business Traveller Two research, 70% of travellers carry a smartphone and 86% use apps, something the company hopes to tap into.
According to Steve Cox, marketing director of JCDecaux Airport: "JCDecaux’s network of NFC and QR enabled Powerpoles will allow Statoil to interact with the affluent and influential connected audience of Heathrow Airport, offering a richer and deeper brand experience to passengers while they are out of home."