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Canon helps PSPs to show value of print with ROI calculator

Canon helps PSPs to show value of print with ROI calculatorNEWS: Canon has launched a new tool designed to help PSPs demonstrate the value of print, using findings from its latest Insight Report and independent market research. The calculator will help determine the return on investment of customer campaigns, the company says.

Postar rebrands as Route and launches 'highly anticipated' research system

Postar rebrands as Route and launches 'highly anticipated' research system

NEWS: OOH audience research body Postar has today re-launched as Route and unveiled a new £19million system to help advertisers understand their target viewer.

Financial times: mergers and acquisitions in wide-format print

Financial times: mergers and acquisitions in wide-format print

FEATURE: Mergers and acquisitions have transformed the wide-format print business over the last decade. Sophie Matthews-Paul looks back at the successes – and failures – and what they mean for the industry today.

Slow and steady making progress: the Verdigris blog

OPINION: Laurel Brunner's Verdigris Project has seen plenty of change in print's environmental awareness over its five years, but there is still a lot to be done.

Epson survey reveals retailers' POS predictions for 2020

NEWS: A recent survey by Epson has revealed that 100 percent of retailers say they need to 'adapt and broaden their market focus' to drive growth.

FEATURES

The Customer Journey: the Outdoor Media Centre unlocks buying secrets

The Outdoor Media Centre has commissioned a study to find out what influences buyers. Geny Caloisi looks at the results of 'The Customer Journey'.

Carbon conundrums pt 2

PrintCity, the nebulous alliance of industry suppliers offering advice to the industry, has published another of its cross industry special reports.

Carbon conundrums pt 1

PrintCity, the nebulous alliance of industry suppliers offering advice to the industry, has published another of its cross industry special reports.

Feature

Will wide-format see a post-Ipex invasion?

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