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HP has revealed its Latex Truck – a mobile showcase of its latex printing technology – is to continue its European tour later this summer. The tour started at FESPA Digital in Hamburg in May, and made further stops in France. After a 'much deserved holiday' it will begin again in Switzerland in late August then travel to Austria, Spain, back to Germany, Benelux, Sweden, Norway, the UK, and culminate in Ireland in November.

"Based on our successful latex demo days our European latex application tour demonstrates how PSPs can produce a wide array of environmentally responsible projects, while still achieving exceptionally good print quality at high production speeds," says Laura de la Pascua, marketing manager, HP Designjet Business, EMEA of the Latex Application Tour.

"At each stop of the tour, attendees are able to meet with HP specialists to discover how latex printing can help achieve high profit margins through streamlining workflows, reducing turnaround times and adding value to applications."

Visitors to the 16.5m-long customised truck and trailer will see live demonstrations on a 1.52m HP Designjet L25500 printer, hands-on workshops, presentations and customer testimonials.