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The Specialty Graphic Imaging Association (SGIA) has released a new book aimed at helping large-format print providers break into the retail market.

Called How to Sell Large-Format Printing to Retail, the book by author, speaker and marketing consultant Peter Ebner offers proven techniques for winning contracts in the retail industry.

It also includes insights into what retailers 'really want to hear', power presentations and ready-to-use lead generating scripts, and promotional ideas to drive sales.

"Peter Ebner's selling strategies will give a strong advantage to any company looking to sell wide-format printing into retail markets," comments Dan Marx, vice-president of markets and technologies at USA-based digital and screen printing organisation SGIA.

SGIA adds that retail sales have shown improvement throughout the year and this shift has allowed many graphic display producers to increase production levels. How to Sell Large-Format Printing to Retail is available through the SGIA online shop.