JCDecaux Airport expands team
What do you think?
POST A COMMENT
By News Desk
28 October 2010
JCDecaux Airport has announced new additions to its marketing team, which it says will boost its campaign airport advertising as the 'key medium' for those wishing to reach upmarket consumers.
Liz Ross Martyn has joined JCDecaux Airport as head of marketing communications from Digicom, where she was head of marketing. She will report to marketing director Steve Cox, who was appointed in May, and manage a new team comprising senior strategist Fraser Hynes, marketing executive Korina Glass and senior designer Emma Dean.
"We have exciting plans to take our revitalised product to market and Liz and the team will be key to the success of our new marketing strategy," says Cox. "I'm delighted to welcome such an experienced and talented team to the world of airport advertising, an outdoor environment that offers unique and powerful benefits for brands."
Heathrow, London Luton, Edinburgh, Glasgow and Aberdeen airports, as well as Eurotunnel and the Heathrow Express, are marketed by the JCDecaux Airport division.
Comments in chronological order (Total 0 comments)
There are no comments yet for this article.