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Nottingham-based Print and Display has built on its business despite challenging times with the help of new kit, says HP, in whose Scitex FB7500 Print and Display has chosen to invest. The company added the digital machine to its existing screen printers to improve job times.

"Migrating work from analogue to digital has not only increased our production capacity and enabled us to grow, but it has also increased the services we can offer customers, and positioned us well for the future," says Paul Manson, managing director, Print and Display.

The company specialises in point-of-sale graphic offerings and carries goods including its own free-standing display product called Quikstand, as well as other free-standing units, dump bins, banners, countertop units, standees and pallet displays.

It chose the FB7500 printer after visiting the HP demonstration suite in Barcelona to carry out some experiments, as Manson states: "We took some challenging jobs and some difficult substrates. We concluded that the results, ease of use and production speed would not only justify the investment, but enable us to expand with minimal upheaval."