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The owner of UK display producer Asbo Graphics has commented on its Roland DG VersaStudio BN-20 desktop printer and cutter, which it claims is the company's 'most profitable space per square inch'.

The machine features metallic inks and can be used for the production of window graphics, vinyl graphics, workwear, stickers, business cards and other print and display products.

"The integrated print and cut functionality of the VersaStudio BN-20 is just one of the features that help us achieve a bigger bang for our customers' buck," says Asbo Graphics's Jordan Watret, adding: "It is more cost-effective than investing in separate printing and cutting devices.

"I often get asked for custom labels using the metallic ink which I can charge a premium for but don’t require any costly set-up. Take, for example, my entry in the Roland Creative Awards – a 30th birthday bespoke bottle label using metallic ink. My customers love this sort of thing. It's not the core of my business but it's nice to be able to offer your customers something that your competitors can’t and make a decent margin on it."