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East London-based artist Clare Newton's Jump4London panoramic photograph has been certified by Guiness World Records as the world's longest photo. The record bid was supported by Agfa Graphics, The Creative Place and Amari Digital Supplies.

Newton's record-breaking image stitched together photographs of more than 5,000 jumping adults and children to create a panoramic image with the illusion of all the participants jumping simultaneously. The work was unveiled at London's Excel on June 1st and is now on display at the South Bank Centre until July 15th.

'The largest composite photograph exhibition', as the title officially reads, was composed of 81,663 separate photographs and measures a kilometre in length. Watford-based PSP The Creative Place printed the image onto 10m sections of vinyl banner supplied by Amari, using more than 50 litres of ink provided by Agfa for its :Anapurna M2050 UV-curable printer.

"This has been a really exciting and rewarding project for Agfa to get involved with," says Tim Light, marketing manager for Agfa Graphics.

"As well as demonstrating the quality of our printers, we have helped to create a fascinating and lasting legacy that is testament to the grit and determination of the people involved."