OUTPUT

Creative FX has worked with experimental artist Denis Masi to turn telephone boxes into public works of art to benefit children's charity ChildLine.

The BT-supported project, called BT ArtBox, sees artists and personalities including Masi, Turner Prize winner Keith Tyson, Duran Duran's Nick Rhodes, fashion designer Giles Deacon – plus Banksy, according to rumours – contributing to the transformation of classic K6 telephone boxes into artworks. The kiosks will be on public display at St Giles Circus before being auctioned by Sotheby's for ChildLine on July 18th.

Sean Davis, director of Creative FX, comments on working on Masi's design: "We helped him create his ArtBox by applying vinyl printed with stark black and white photography, overlaid with a textured vinyl for a rustic exterior frame, and finally applying the thought-provoking words, 'Recognisable, Reliable, Real, Renewable' on the four corners of the box, and 'Decisions, Dreams and Desires' round the bottom."

Davis adds: "It's great to see how [the artists] all individually treat the iconic blank canvas. And that's the beauty of using vinyl: you can take a canvas, be it a wall, a car, a shop front, or in this case a phone box and transform it into something amazing."