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Vehicle wraps, Twitter and QR codes combine in RAF Museum project
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By News Desk
2 August 2012
The vehicle graphics ask people to photograph the taxi in London, in order to be entered into a prize draw
The Royal Air Force Museum is using taxi advertising for the first time with London Taxi Advertising. The graphics encourage passersby to tweet @RAFMuseum with pictures of the wrapped taxi.
Internal branded taxi tip seats are also printed with QR codes which passengers can scan with to access podcasts on aviation history.
"What better way is there to promote the Royal Air Force's London museum than to have our potential visitors start their experience by interacting with the museum whilst they are out and about on their travels?" comments Paul Hudson, Head of marketing, the Royal Air Force Museum.
Comments in chronological order (Total 1 comments)
25 October 2012 12:13PM
The RAF taxi wrap was designed by The Creative Clinic. Check out more work at www.thecreativeclinic.com
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