Signs Express celebrates Tour de France win with vehicle graphics
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By News Desk
13 August 2012
Signs Express's Lee Eaton and Steve Landy revealed the new graphics in time for Bradley Wiggins to cycle to success in the last leg
The graphics company worked through the night to apply partial wraps to two Jaguar XF SportBrakes and two Jaguar XJ support cars, and to install new graphics to three Mercedes Vitos and a Sprinter, a truck and a bus – and then kept the rebrand a secret until the Sunday morning.
"The turnaround time was crucial and working through the night, we had to ensure our high standards of workmanship were maintained for what would become the biggest photo shoot we had ever been involved in. What a fantastic achievement for the team," says Signs Express Manchester co-owner Lee Eaton.
"We have also been asked to complete follow-up promotional work with the team vehicle manufacturer Jaguar, who has commissioned the graphics to be re-applied as part of a week touring around Jaguar's sites nation-wide in celebration of car and the association with the first British Tour de France winner."
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