OUTPUT

Service Graphics has revealed that it was behind the full-scale rebranding of Wembley Stadium for the FA Cup semi-finals and final earlier this year. The time-sensitive project involved rebranding the bowl, players' block and exterior sites with official sponsor Budweiser.

Service Graphics, the preferred supplier to the Football Association and Wembley Stadium, printed 830 sheets of Correx on its Inca Onset S20 and 5200sq m of PVC mesh using a Durst Rho 500, amongst other signage for the site. The dedicated team, which the FA says delivered a 'faultless service', was given two weeks from the receipt of artwork to produce and install the graphics.

"We were very pleased with the work Service Graphics delivered for The FA Cup’s first season with Budweiser," says Charlie Boss, marketing manager, The Football Association. "It was imperative that the stadium rebrand was completed to a high specification for such an iconic event in the sporting calendar."

Scott King, Service Graphics's sales director, adds: "We are thrilled that our graphics play a key branding role at internationally recognised events such as the FA Cup Final, demonstrating the quality of our products and services and positioning Service Graphics as a ‘best practice’ service provider."