OUTPUT

Print and graphics materials distributor William Smith has supplied UK display specialist Octink with perforated window film Contra Vision Performance for an installation in retail premises opposite Harrods in London's Knightsbridge.

The 30sq m graphic of a woodland was installed in the building's front window to screen off refurbishment works at the site. William Smith was able to deliver the media 'promptly', according to Octink.

"The result is a vibrant low-maintenance window display to enhance the ongoing marketing of this space," says Octink managing director Mike Freely. "Our client, design and marketing agency Tayler Reid, was especially interested in the internal option in order to prevent the image from gathering dirt or grime externally over time. Potentially, this graphic could be in place for up to two years, so it is vital to keep the image looking sharp."

Contra Vision Performance window films are composites of various materials and can be printed on using digital ink-jet, solvent, UV-curable, latex and screen inks.