Icon helps UAE get dressed up for 40th birthday celebrations
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By News Desk
23 December 2011
Icon Prolab 'implemented a strict 24-hour monitored production line' to meet the city dressing deadline, according to Jayne Reader
Icon Prolab, the result of a partnership between branding company Icon and print and display company Prolab Digital, has installed hundreds of banners and flags for the United Arab Emirates's 40th Anniversary National Day.
"This was a real challenge for the team as we had just four weeks to produce and install the entire system," explains Jayne Reader, director, Icon Prolab.
"We were hampered by late artwork adjustments, changes to hardware type, as well as unpredictable weather, but the installations proved a very successful beautification feature of a highly publicised event."
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