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CBS Outdoor has revealed a new advertising format – 'the first ever' 180-degree wrap – at London's Oxford Circus Tube station. The first campaign using the media is for Magners Cider, with accompanying specially tailored OOH advertising installed in other Underground stations this summer.

"We are committed to challenging ourselves to create new opportunities for clients and the media first for the 180-degree wrap is testament to that," says Jason Cotterrell, country director at CBS Outdoor UK. "We wanted to integrate the Magners creative into the habitual routine of our audience at key social hubs and create standout with our assets."