CBS Outdoor wraps train to take GE's message to Olympics
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By News Desk
11 July 2012
CBS Outdoor describes the train wrap and advertising takeover as 'a media first'
A whole three-coach DLR train in London, UK has been wrapped with advertising for General Electric (GE), to target Olympic Games crowds. All the internal advertising on board the trains is also subject to the 'takeover' campaign, managed by CBS Outdoor.
"This campaign will take GE's message right into the heart of the Olympic Park in Stratford, while targeting GE's core target audience of top senior executives and business decision-makers in Canary Wharf and London City Airport," says Jason Cotterrell, country director, CBS Outdoor UK.
A hundred central London buses will also run GE advertising from late July.
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