OUTPUT

Global banking group Citi is celebrating its 200th anniversary with a campaign across CBS Outdoor UK sites at major London Underground stations. The domination of Canary Wharf, Waterloo and Liverpool Street stations is also designed to communicate Citi's new brand strategy around the theme of 'progress'.

The takeover of CBS Outdoor UK assets at the three locations between May 14th and June 10th will include pillar wraps, floor graphics, double-sided glass walls, escalator surrounds, vinyl panels, banner sites and escalator silver centres. Bank station will also host a wrapped corridor.

"This is a great campaign that not only celebrates Citi’s history, but also looks to the future with a fresh approach for the brand," comments Jason Cotterrell, country director, CBS Outdoor UK. "Using outdoor advertising at transport hubs in London is an ideal platform to reach the bank's urban-focused target audience, with the station dominations demonstrating the creative flexibility and diversity of the outdoor format."

The London station takeovers are part of a wider campaign which will reach more than 200 markets world-wide, including localised campaigns in Brazil, China, Colombia, Germany, Hong Kong, India, Russia, Singapore, UAE and the USA.