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Large-format poster company blowUp media has installed new building wrap advertising sites in Birmingham and Manchester, UK. Brand USA has become the launch advertiser on the sites, both covering more than 100sq m.

The Birmingham poster site, located on the city's busy New Street, targets more than 840,000 people per fortnight says blowUp media, while in Manchester the new Riverside House building wrap expects to record 1.34m impacts per fortnight thanks to its position facing three lanes of traffic.

"With two major site launches in 2012 and more planned over the next few months this is an exciting time for blowUp media," says Dominic Gesua, the company's managing director.

"By securing extra large outdoor poster sites we offer advertisers exclusive city locations with unrivalled impact. Our new high-volume locations in Birmingham and Manchester capture a broad section of the city and offer a huge canvas to convey your messages."