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JCDecaux scores media first with 'exceedingly good' cake dispensers

JCDecaux scores media first with 'exceedingly good' cake dispensersNEWS: JCDecaux has implemented an outdoor advertising campaign for confectioner Mr Kipling, using dispensers in bus shelter sites to dish out free Angel Slices to passers-by in what the company claims is a first for experiential marketing.

FESPA Digital 2012 pt 1: the opportunity gamut

FESPA Digital 2012 pt 1: the opportunity gamut

FEATURE: FESPA's visitors last week were invited to explore the wider opportunities of printed matter, and while a couple of key names were absent there were some valuable new additions to the exhibitor roster.

BannerXpress finds success with airport banner printing kiosk

BannerXpress finds success with airport banner printing kiosk

NEWS: BannerXpress says it is looking forward to installing more self-service banner printing kiosks in airports and stadiums following a successful deployment of its first machine at Schiphol Airport.

JCDecaux experiments with NFC and QRs to give Reading posters a taste of the interactive

NEWS: JCDecaux has teamed up with media planner Kinetic in a new project called Test the Near Future.

University guides students with AllSee screens on open day

NEWS: Eight 32" (81cm) digital signage displays from AllSee Technologies were used at The University of Northampton's open day last week.

FEATURES

Working together: combining static and digital signage

The question of digital signage and the internet's negative effect on print and static signage has been raised many times, but some projects show that a range of media can actually work together for brilliant results.

Getting closer: near field communications (NFC)

Morwenna Kearns looks at the growing NFC market.

Gifts and giveaways: promotional and personalised items

Sophie Matthews-Paul looks at how digital processes have brought value to the promotional goods sector.

QR codes: It's black and white and very square – but what does it do?

Increasingly, billboards, banners and posters are sporting a black and white box sitting, usually, on their bottom corner.

Integrated brand success: how Ikea became the cat that got the cream

The world of the advertiser is changing. As the channels available to brands alter, so too does the way that the marketing conversation occurs.

Feature

Blending time: combining technologies for historical exploration

Clarity Software

Hybrid Services

Colourgen

Graphic Printing Technologies

BAPC

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Output

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