A. Mehta: Thanks for posting this here & sharing with us Morwenna,
you are right - if only we had the weather all year round.
I was up on a blip in NY which advertised AT&T and what a view
and the amount of phone calls that generated was amazing.
Steve Gurley: There are solutions that use geo-positioning to deliver the relevant content to the event-goer's phone. These solutions allow the event producer (or their agency) to create mobile content and then assign it to one or more specific geo coordinates. Patrons are encouraged, via event signage, to download the app. Once the app is launched, the location is reconciled and the content is delivered. The party who creates the content can also create multiple channels of content for that location, which gives the viewer more options and makes the mobile engagement experience more engaging. Content creators can also create a set of content for display during the event while the concert-goer is on premises and different content for when off premises.
NFC tags allow the content to become more granular. For example, tap on an NFC tag while at concessions and you get content specific to concessions. Tap a tag at the merchandise table, you get content specific to that area, including payment options.
The combination of geo-centric content couple with the added granularity of NFC gives the mobile user a broad range of content options.
Check out the mobile solutions section at www.symon.com to see what is possible.
Geof Jones: I agree they look bad - AR images would have been better
but NFC is not going to work from the stage to the viewer - so sometimes old works - good old bluetooth messaging or even a screen saying txt us and get the track or something
good attempt gone wrong
its a bit like a QR code on a motorway sign - who's going to use that ?
Steve Gurley: Amen!!! I couldn't agree more. Perhaps my last post on the topic would be of interest to you. I posted it on my blog at the Digital Screenmedia Association. http://www.digitalscreenmedia.org/steve-gurley/view/24029/yet-even-more-on-2d-barcodes
You may also want to see my insights on NFC by going to my personal blog at http://www.steve-gurley.com
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