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Why aren't there more women in the printing industry?

Taor Morris: Great article and answer written by both Sophie and Laurel. I know what you mean about it being a very male dominated sector. I know a few estimators who are women but when I visit print houses you rarely get many women working on the machines they are usually the ones doing the finishing or stuffing envelopes. I fell into working within the Printing Industry just on the off chance as my Father runs our Print Management company and he offered me an admin job after I completed Hospitality and Catering at College in 2005. As I knew nothing else I've stayed but this wouldn't have been the career path I would have chosen if I knew better. But I have learnt so much in 8 years. The job has given me a lot of confidence, I attend a lot of networking events which I love, I have created a good brand behind the company now which wasn't there before but I still hate the dreaded cold calling, which I tend to do cold tweets now instead :) I love the marketing side to print as that can always be fun. My only recommendation is when people tell you 'do not work with family', DON'T!! especially when your Father's the boss.

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Digital signage: continuing the debate

Gennady: well, digital signage is more than decade on market even each year it presented as newborn. To my mind these few inherent reasons why it not became mainstream (and probably never became) A. Advertising like a wine (or probably like a vodka taking in consideration my Russian roots), as more you drink as less you remember. This is what brand owners valued in printing outdoor - you put it bold on poster/billboard and it catches customers eye without to mix with other brands B. Limited number of places where many advertisers willing to be presented - metro, airports that in total <1% of total out-of-home inventory. C. Limited number of units avoid from digital signage to run cross national and multinational campaigns that naturally put owners of digital signage in niche of small and medium business d. Last but not least digital signage is not compete with printed signage and even not with TV (like some digital companies position with themselves) but with personal small screens of smartphones and tablets that achieve anywhere anytime and provide personal approach. It's pity to spend time on digital signage that remain good but limited market. If someone really wants to make good investment he should crack nut named "advertising on mobile".

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Print in the marketing mix

Will Green: Great article! Print's role in the marketing mix is a really interesting topic. If you're interested in another 'take' in the topic, have a look at the following link: http://recycled-papers.co.uk/prints-role-in-the-marketing-mix/

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Three reasons to consider UV-curable technology instead of solvent

James Matthews-Paul: Hey Signgirl - couldn't help but notice your comment and I'm sorry for not coming back to you sooner. Can you contact me privately (james at outputmagazine dot com) and let me know which manufacturer you're talking about here? Also, are you a member of any associations? They might be able to advise or represent you at a higher level than the standard after-sales response. I think this is an important issue and would be glad to investigate further for you. -J

Signgirl: I work with a UV-curable printer and am having a horrible time trying to dispose of the leftover and waste ink. No local places will take that much ink. AND, contrary to the opinion of my boss, THEY ARE hazardous to the environment. HP doesn't even have disposal info on their own inks. Other printing places have suggested that I fill a bucket with kitty litter and let it absorb the ink, then throw it away. This can't be right. The MSDS clearly says they are bad but no one has disposal info. The owner of this company wants me to throw it in our dumpster! They won't even buy me a bucket! What's a girl to do?!

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