TAGGED: SOCIAL MEDIA

Going global pt 3: Expanding your reach

Going global pt 3: Expanding your reachOPINION: Dufaylite's chief executive Tony Moscrop looks at online channels in the third part of his series on international business growth.

High society: how sign-makers are using social media

High society: how sign-makers are using social media

FEATURE: James Matthews-Paul catches up with some UK sign-makers to see how they're using social media.

The surge of social networking is confirmed

The surge of social networking is confirmed

FEATURE: Nielsen's recently published Social Media Report confirms a huge increase in the influence of networks and blogs on consumer behaviour.

Measuring print technology productivity

Measuring print technology productivity

FEATURE: One of the things about this game is that there is never any lack of software introductions, claiming to improve print productivity.

Research finds companies and employees 'fear information exposure' from social media

Research finds companies and employees 'fear information exposure' from social media

NEWS: New research suggests that businesses are finding social media disruptive within their corporate cultures.

How should PSPs use social media? Shout and be seen

How should PSPs use social media? Shout and be seen

FEATURE: The term 'social media' encompasses far more than churning out a limited number of characters on-screen to attract followers and a response. 

Can you get print perfection through perfect communications?

FEATURE: For too long the printing industry was scared of what the internet was going to do to it.

Businesses 'overcoming fear' of social media

Businesses 'overcoming fear' of social media

NEWS: A report has found that more companies are 'overcoming their fear' of social media and are using services such as Facebook and Twitter increasingly for corporate uses.

UK POS seeks independent retailers' best summer window displays

UK POS seeks independent retailers' best summer window displays

NEWS: UK POS is offering independent retailers the chance to win an iPad for the best celebratory summer window display to show support for Independent Retailer Month in July.

How not to tweet

How not to tweet

OPINION: James Matthews-Paul offers tips on how to use Twitter for business effectively.

printMax 'seeing results' from social media

printMax 'seeing results' from social media

NEWS: printMax says increasing its online presence with social media interaction 'is proving to be hugely beneficial'.

Scala aims to deliver the 'right message at the right time' at Screenmedia Expo

Scala aims to deliver the 'right message at the right time' at Screenmedia Expo

NEWS: Digital signage platform provider Scala has announced that it will showcase new interactive solutions at Screenmedia Expo on May 16th and 17th.

Ricoh goes cross-media with 'Clickable Paper'

NEWS: At drupa, Ricoh has demonstrated a future cross-media service called Clickable Paper.

Working Solutions gets Gadget Show dancing

Working Solutions gets Gadget Show dancing

NEWS: Virgin Media's stand at the recent Gadget Show Live featured a Twitter-integrated, Spotify-powered virtual jukebox created by Working Solutions.

The Customer Journey: the Outdoor Media Centre unlocks buying secrets

The Customer Journey: the Outdoor Media Centre unlocks buying secrets

FEATURE: The Outdoor Media Centre has commissioned a study to find out what influences buyers. Geny Caloisi looks at the results of 'The Customer Journey'.

When fashion goes digital

When fashion goes digital

OPINION: The two Westfield shopping centres in London pride themselves on being leaders in digital advertising. Geny Caloisi looks at the arrival of Futurefashion.

The Screen to assess 'future of interactive media' at breakfast briefing

The Screen to assess 'future of interactive media' at breakfast briefing

NEWS: The Screen is to hold a breakfast briefing to discuss the impact of interactive on DOOH.

The Screen to assess 'future of interactive media' at breakfast briefing

NEWS: The Screen is to hold a special breakfast briefing to discuss the impact of interactive elements and social media integration on digital out-of-home campaigns.

Volkswagen looks to Facebook for interactive OOH campaign

Volkswagen looks to Facebook for interactive OOH campaign

NEWS: Volkswagen has initiated a campaign called 'The Big up The up!' which displays content from the Volkswagen Facebook page onto digital billboards.

Eye and Qantas to 'transform airport media' with interactivity

Eye and Qantas to 'transform airport media' with interactivity

NEWS: Eye says it will 'lead a total transformation of advertising media' in domestic terminals in Sydney, Melbourne, Brisbane and Perth airports.

NSI increases customer communication with new website

NSI increases customer communication with new website

NEWS: NSI has launched a new website, aimed at allowing customers to see its portfolio, find information and to communicate with NSI via social media links, polls and a blog.

FESPA community chooses favourite design for Wrap Rally motorhome

FESPA community chooses favourite design for Wrap Rally motorhome

NEWS: Following an online vote, the design for the FESPA Wrap Rally's motorhome has been revealed.

The Screen digital bus tour: an insight into the future of advertising

The Screen digital bus tour: an insight into the future of advertising

OPINION: The Screen has sent a double-decker bus full of DOOH's top executives cruise the streets of London on a 'digital screen-spotting' exercise.

Digital signage-linked mobile applications to be launched by ComQi at ISE 2012

Digital signage-linked mobile applications to be launched by ComQi at ISE 2012

NEWS: ComQi is to launch five new place-based mobile applications for use with retail digital signage.

Roland to push online marketing strategy with new role

NEWS: Printer manufacturer Roland DG is looking for a new online content and Academy training manager, who will lead live training sessions at the Roland DG Academy.

2011 review and 2012 preview: a trying time for production print

2011 review and 2012 preview: a trying time for production print

FEATURE: Laurel Brunner looks back on a difficult 2011 and predicts the trends for the production print market in 2012.

CBS Outdoor helps Londoners take Time Out with digital signage content

CBS Outdoor helps Londoners take Time Out with digital signage content

NEWS: Sixty CBS Outdoor digital XTP screens deployed in Underground stations in London will display entertainment listings information to commuters following a partnership with Time Out.

Roland sees value of online with Twitter milestone

Roland sees value of online with Twitter milestone

NEWS: Roland DG is celebrating accruing 1,000 followers on the micro-blogging platform Twitter.

X2O Media follows TwitterCube with social media templates

NEWS: Digital signage company X2O Media has introduced new templates and that allow content from social media portals to be displayed on electronic screens.

Roland follows website relaunch with new online forum

Roland follows website relaunch with new online forum

NEWS: Printing equipment manufacturer Roland DG has announced the introduction of a new online forum, intended to be a meeting place for customers, dealers and partners, where they can share information and ideas.

Disruptive technologies and printers

FEATURE: Every now and then a technology comes along that completely changes the world.

Visix launches two Twitter-focused DOOH content designs

NEWS: Digital signage software firm Visix has added two new content designs to its range, in recognition of the communications potential possible through social media's integration with DOOH.

Taking communications for granted: the role of technology in contemporary society

Taking communications for granted: the role of technology in contemporary society

FEATURE: During the 1980s, it seemed that not much could go wrong in the world of business or the growth in technologies. Now here we are, in 2011, and our reliance on internet usage and mobile technologies has been receiving a hammering.

DOOH 'perfect for leveraging social media', says VML London

DOOH 'perfect for leveraging social media', says VML London

NEWS: VML London has commented on its current campaign for Colgate, which links social media activity, public interactivity and digital DOOH media.

Fastsigns to give away signage in makeover competition

Fastsigns to give away signage in makeover competition

NEWS: Fastsigns USA has launched a contest, called MetamorphoSign, which will see it give away free sign and graphics 'makeovers'.

LocaModa shows its community spirit with launch of place-based social media application

LocaModa shows its community spirit with launch of place-based social media application

NEWS: LocaModa has introduced Community Board 1.0, an application that can run in conjunction with any type of digital out-of-home network, it says.

indoorDirect and Taco Bell agree deal

indoorDirect and Taco Bell agree deal

NEWS: In-store television network owner indoorDirect has signed a deal with quick-service restaurant chain Taco Bell, which will see digital signage deployments in all 5,600 US Taco Bell branches.

JCDecaux's i screen 'gets customers participating'

JCDecaux's i screen 'gets customers participating'

NEWS: JCDecaux's new digital screen, called the i, is being used for an interactive advertising campaign that invites viewers to take part via micro-blogging site Twitter.

Yeahpoint faces up to 'the future' of DOOH with software offering

Yeahpoint faces up to 'the future' of DOOH with software offering

NEWS: Australian digital signage firm Yeahpoint has brought three new facial recognition applications to market.

ScreenScape pairs with LocaModa with new social media agreement

ScreenScape pairs with LocaModa with new social media agreement

NEWS: LocaModa has announced a pairing with community-focused digital signage platform provider ScreenScape.

Warwick sign-maker tweets up with local businesses

Warwick sign-maker tweets up with local businesses

NEWS: The Warwick branch of Signs Express has taken part in the town's first 'tweet-up' – a Twitter-based networking event for local businesses.

HP offers a little Disney magic to sports fans with digital signage

HP offers a little Disney magic to sports fans with digital signage

NEWS: The newly named HP Field House, a 1950s-style property located in the Walt Disney World Resort which caters to sports fans, athletes and their coaches, has had a range of HP digital signage and interactive technology installed.

7-Eleven roll-out 'to reach 200m people per month'

7-Eleven roll-out 'to reach 200m people per month'

NEWS: A digital advertising network is to be rolled out in 7-Eleven convenience stores across the USA, creating one of the country's largest broadcast TV networks, according to Harris, which has agreed a ten-year deal for its deployment.

LocaModa to showcase place-based social media technologies at DSE

LocaModa to showcase place-based social media technologies at DSE

NEWS: LocaModa, a social media company that specialises in place-based interactions, has stated that it will be exhibiting a number of innovations for its Twitter, Facebook and Foursquare Places applications for its LocaModa 4.0 platform at Digital Signage Expo (DSE).

Straight from the horse's mouth (or mouse)

OPINION: A few months ago, a friend of mine in San Francisco founded a company that sources funds from online community members to push forward sustainable ad campaigns (this method is called crowd-funding, apparently).

Integrated brand success: how Ikea became the cat that got the cream

Integrated brand success: how Ikea became the cat that got the cream

FEATURE: The world of the advertiser is changing. As the channels available to brands alter, so too does the way that the marketing conversation occurs.

Open letter: Hashtags for the sign, display and graphic arts industry on Twitter

NEWS: Dear colleagues and friends, Twitter has announced the first overhaul of its service in four years.

The rise and multiplication of social networks

The rise and multiplication of social networks

FEATURE: It will probably come as no surprise to read this month’s statistics from The Nielsen Company (via the BBC) about use of social media platforms, and to find out that Facebook is still on the ascendant.

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