TAGGED: QR CODES

Knives out: why it's time for the QR code to go

Knives out: why it's time for the QR code to goFEATURE: After too many bad experiences with QR codes, James Matthews-Paul asks why we are still fascinated by them.

QR codes bring interactivity to rail station posters for University of Bristol

QR codes bring interactivity to rail station posters for University of Bristol

NEWS: A new QR code-integrated billboard campaign for the University of Bristol is currently targeting UK rail passengers.

QR code campaign 'attracts 100,000 flashes' for video game

NEWS: QR code solution provider Mobile Tag has released details on a recent campaign to promote a new video game, which its client says attracted more than 100,000 people prior to the game's launch.

QR codes: It's black and white and very square – but what does it do?

QR codes: It's black and white and very square – but what does it do?

FEATURE: Increasingly, billboards, banners and posters are sporting a black and white box sitting, usually, on their bottom corner.

Click time: the Verdigris blog

Click time: the Verdigris blog

OPINION: The argument of print versus digital media is an empty one, suggests Laurel Brunner.

Cross-media sessions added to Canon Business Building workshops

NEWS: Canon has expanded its Essential Business Builder programme, adding a series of entry-level cross-media workshops for print houses looking to move beyond traditional remits.

JCDecaux's Powerpoles to supercharge Statoil education drive

JCDecaux's Powerpoles to supercharge Statoil education drive

NEWS: Heathrow Airport's 98 powerpole stations are being taken over by Statoil and JCDecaux in what both companies believes is an advertising first.

Boxing clever: Cross Media 2013

Boxing clever: Cross Media 2013

FEATURE: Print often seems to punch under its weight in the media mix, says Barney Cox. Yet Cross Media 2013 is looking to correct this.

Out-of-home: the new mass media?

Out-of-home: the new mass media?

FEATURE: Geny Caloisi attends the Outdoor Works conference and looks at the trends, concerns and future paths of the out-of-home industry.

Posterscope and Proxama partner up for NFC DOOH platform

Posterscope and Proxama partner up for NFC DOOH platform

NEWS: Posterscope has teamed up with Proxama to provide a real-time reporting and content management system for NFC campaigns.

Clear Channel to master new routes with Metro bus link-up

Clear Channel to master new routes with Metro bus link-up

NEWS: Clear Channel have partnered with daily free newspaper Metro to provide access to the publication's news, entertainment and sport via Clear Channel's bus shelter advertising.

Paragon and Linkz promise 'evolution' from QR code with new app

NEWS: Paragon has teamed up with Linkz to release a new app allowing users to access digital content from their mobiles, similar to Documobi.

Caldera reveals 'raft' of launches and updates for FESPA 2013

Caldera reveals 'raft' of launches and updates for FESPA 2013

NEWS: Wide-format software provider Caldera has announced a series of launches and updates for FESPA 2013, including a new web-to-print solution.

Imagine that: FESPA Global Summit

Imagine that: FESPA Global Summit

FEATURE: FESPA Global Summit brought together presenters and attendees from across the world and across the print supply chain. Laurel Brunner explores the ideas that were generated and what they could mean for the future of print.

In the near future: the rise of NFC

In the near future: the rise of NFC

FEATURE: Near field communication is potentially a valuable way for advertisers to engage with their audience on a deeper level. So what's stopping them? Geny Caloisi asks a selection of industry experts.

Onelan to showcase menu and videowall solutions at ISE 2013

Onelan to showcase menu and videowall solutions at ISE 2013

NEWS: Digital signage solutions provider Onelan has announced its plans for Integrated Systems Europe 2013, taking place in Amsterdam.

Ricoh offers gateway to personal direct mail with TotalFlow DocEnhancer

NEWS: Ricoh has launched a new plug-in for Adobe Acrobat X Pro which promises to allow print providers to expand their business opportunities.

Should digital out-of-home be treated as a discipline in its own right?

OPINION: There’s currently a real buzz around the out-of-home (OOH) sector, and it’s easy to see why, according to Matt Gordon, co-founder of Limited Space.

Meadows launches 2D Bar Code module for Adobe InDesign

Meadows launches 2D Bar Code module for Adobe InDesign

NEWS: Meadows Publishing Solutions has released a software module for Adobe InDesign to create QR codes, data matrix and PDF417 barcodes for print.

An education: Cross Media 2012

An education: Cross Media 2012

FEATURE: James Matthews-Paul reports on the last month's Cross Media 2012 event, assessing its audience profile and educational series, and determining whether or not its inaugural outing was a success.

Vehicle wraps, Twitter and QR codes combine in RAF Museum project

Vehicle wraps, Twitter and QR codes combine in RAF Museum project

NEWS: The Royal Air Force Museum is using taxi advertising for the first time with London Taxi Advertising.

'World's largest' mobile-enabled OOH network launched by Eye

'World's largest' mobile-enabled OOH network launched by Eye

NEWS: Eye will this week switch on Amplify, a technology-agnostic out-of-home advertising platform that allows campaigns to extend onto smartphones.

Signs Express Nottingham helps sports legacy project

Signs Express Nottingham helps sports legacy project

NEWS: The Nottingham centre of Signs Express has produced a range of durable, anti-vandal signs featuring QR codes.

Scala aims to deliver the 'right message at the right time' at Screenmedia Expo

Scala aims to deliver the 'right message at the right time' at Screenmedia Expo

NEWS: Digital signage platform provider Scala has announced that it will showcase new interactive solutions at Screenmedia Expo on May 16th and 17th.

Journalism students to 'show the power of print' at drupa

NEWS: Students from the Deutschen Journalistenschule (DJS) in partnership with the VDP will present a bilingual newspaper project, entitled ink., at drupa.

On an impulse: point-of-sale

On an impulse: point-of-sale

FEATURE: Morwenna Kearns looks at the importance of eye-catching POS and new developments in the marketplace.

When fashion goes digital

When fashion goes digital

OPINION: The two Westfield shopping centres in London pride themselves on being leaders in digital advertising. Geny Caloisi looks at the arrival of Futurefashion.

CBS Outdoor reveals 'Interactive Europe' research findings

CBS Outdoor reveals 'Interactive Europe' research findings

NEWS: CBS Outdoor has announced the results of its European survey into interactive behaviour.

Pyramid to show polytouch multi-touch for POS in London

NEWS: Pyramid Computer will be showing a polytouch 32 multi-touch system at Retail Business Technology Expo 2012.

JCDecaux experiments with NFC and QRs to give Reading posters a taste of the interactive

NEWS: JCDecaux has teamed up with media planner Kinetic in a new project called Test the Near Future.

Scala to help DSE visitors with Digital Signage Checklist

Scala to help DSE visitors with Digital Signage Checklist

NEWS: Scala has compiled a Digital Signage Checklist intended to help visitors to DSE choose the best digital signage system for their needs.

Online and on the hoof: mobile apps

Online and on the hoof: mobile apps

FEATURE: Delivering content used to be so simple: print, radio, television, banners and signs. But add in the digital dimension and delivery is just the start of the problem.

Digital signage-linked mobile applications to be launched by ComQi at ISE 2012

Digital signage-linked mobile applications to be launched by ComQi at ISE 2012

NEWS: ComQi is to launch five new place-based mobile applications for use with retail digital signage.

Diversification is on the cards

Diversification is on the cards

FEATURE: Now might be an interesting time to draw comparisons with industry thoughts and directions this December compared with the same time twelve months ago.

ScanMe experiences 'huge success' from QR code marketing

ScanMe experiences 'huge success' from QR code marketing

NEWS: ScanMe says it has found 'huge success' with its QR code marketing system. The company offers products such as T-shirts and business cards printed with personal codes to individuals and marketers.

Working together: combining static and digital signage

Working together: combining static and digital signage

FEATURE: The question of digital signage and the internet's negative effect on print and static signage has been raised many times, but some projects show that a range of media can actually work together for brilliant results.

New Smartboards look to QR codes and NFC to inform property buyers

New Smartboards look to QR codes and NFC to inform property buyers

NEWS: Kremer Signs has launched a new interactive information board which incorporates QR codes and near field communication (NFC) technologies.

Getting closer: near field communications (NFC)

Getting closer: near field communications (NFC)

FEATURE: Morwenna Kearns looks at the growing NFC market.

An education: seminars at Viscom Düsseldorf

An education: seminars at Viscom Düsseldorf

OPINION: Trade fairs in our industry have done a good job of combining demonstrations with educational sessions. This year's Viscom Düsseldorf is not likely to disappoint in this regard.

Fastsigns Guildford launches QR code service for local area

Fastsigns Guildford launches QR code service for local area

NEWS: Fastsigns Guildford has introduced a Quick Response (QR) code package to local businesses.

Three-quarters of QR codes 'unreadable' by smartphones, says VIGC study

Three-quarters of QR codes 'unreadable' by smartphones, says VIGC study

NEWS: VIGC has released the results of a study finding that less than a quarter of quick response (QR) codes tested were readable using an average smartphone.

enVu partnership with property group 'to provide access to more consumers'

NEWS: enVu has recently agreed a deal with property investment trust General Growth Properties, which it hopes will enable it to reach greater numbers of consumers.

Interactive retail kiosk helps shoppers with product search

NEWS: Jibestream has commented on the success of its interactive kiosk deployment in a branch of Canadian Tire in Toronto, which aims to help customers find products with a combination of media.

Fastsigns adds QR codes to product arsenal

Fastsigns adds QR codes to product arsenal

NEWS: Fastsigns has announced that it will now be offering its customers quick response, or QR, code integration with its product range, a move which it says will allow businesses to have an additional means of connecting with potential customers.

11 Giraffes sticks its neck out with QR code DOOH integration

11 Giraffes sticks its neck out with QR code DOOH integration

NEWS: Digital signage provider 11 Giraffes has announced the ability to incorporate quick response, or QR, codes into its products.

Pierhouse aims to boost shelf-edge sales with QR code creation application

NEWS: In-store signage management software company Pierhouse has launched a new application which can create 'thousands of QR codes in minutes' for shelf edges.

QR codes 'the future of in-store marketing'

QR codes 'the future of in-store marketing'

NEWS: Digital signage company Stratacache has commented on the way Quick Response (QR codes) can be integrated into retail signs, and has stated it will demonstrate the technology at the Shopper Marketing Expo in Chicago this week.

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