TAGGED: OLYMPICS

Digital signage for London 2012 Olympic Games goes big, bright and outdoors

Digital signage for London 2012 Olympic Games goes big, bright and outdoorsFEATURE: Opportunities for high-visibility digital signage installations throughout Europe in preparation for the London 2012 Olympic Games this summer are so big they're hard to miss. Nick Smith looks at some of the technology.

India threatens to boycott London 2012 over £7m Olympic stadium wrap deal with Dow Chemical

India threatens to boycott London 2012 over £7m Olympic stadium wrap deal with Dow Chemical

NEWS: India is threatening to boycott the 2012 London Olympic games next summer over a Ł7m advertising agreement with Dow Chemical.

Don't get involved with ambush marketing

Don't get involved with ambush marketing

FEATURE: The Olympic Games is a brand in its own right and, as such, it demands and deserves protection not only for itself but also for the official sponsors.

The party spirit: How major events can benefit display producers

The party spirit: How major events can benefit display producers

FEATURE: For British display producers, there appears to be a wealth of opportunities for the supply of signage necessary for the promotion and smooth running of public events.

The Olympics: Going for gold or going for broke

The Olympics: Going for gold or going for broke

FEATURE: Talking to various display producers who are discussing the potential for winning slices of the Olympic cake, it seems not everyone is desperate to be involved in producing work for the Games.

Private sector invited to supply Olympic stadium wrap

Private sector invited to supply Olympic stadium wrap

NEWS: It has been announced that tenders are being accepted for the provision of a fabric building wrap for the London 2012 Olympic Stadium.

London 2012: England’s chance to take gold

London 2012: England’s chance to take gold

FEATURE: The Olympic Games is not just a chance for athletes to compete on the world stage; as one of the most hotly contested marketing opportunities imaginable, it is a time for companies around the globe to roll up their sleeves and battle for the top advertising spots.

CCD snaps up London 2012 lead wayfinding designer

NEWS: The London 2012 Games lead wayfinding designer has joined CCD Design and Ergonomics.

Olympics effect boosts JCDecaux Q3 revenues

Olympics effect boosts JCDecaux Q3 revenues

NEWS: Outdoor advertising giant JCDecaux has seen its third quarter revenues rise by 10.2 percent to €636 million (around Ł508 million) compared to the same period last year.

Digital winners of the Olympic Games seen at The Screen

Digital winners of the Olympic Games seen at The Screen

OPINION: Geny Caloisi reports from The Screen's recent breakfast briefing, discussing the success and engagement of DOOH campaigns during the Olympic Games.

Touchez scores a winner with NBA House Tweetball

Touchez scores a winner with NBA House Tweetball

NEWS: Touchez is celebrating the success of its interactive social media wall at the National Basketball Association (NBA) House this summer during the London Olympics.

Oasis Graphic on right footing with Asics gallery

Oasis Graphic on right footing with Asics gallery

NEWS: Oasis Graphic has printed over 50sq m of full-colour vinyl display material for a temporary gallery promoting Asics throughout the Olympics.

BAF Graphics gives Russian VIP room Olympic treatment

BAF Graphics gives Russian VIP room Olympic treatment

NEWS: BAF Graphics printed and installed a range of images for the Russian Federation's Olympic headquarters in London.

The Screen to reflect on the Digital Winners of London 2012

The Screen to reflect on the Digital Winners of London 2012

NEWS: The Screen will hold a Breakfast Briefing event which will reflect on 'the digital winners' of the Olympics.

Monster Media 'breaks through Olympics ad clutter' with non-traditional DOOH

NEWS: Monster Media has commented on a number of digital out-of-home advertising campaigns it was involved in during the London 2012 Olympics.

Deckchairs demonstrate Olympic potential of digital printing

Deckchairs demonstrate Olympic potential of digital printing

NEWS: Spectators of the London 2012 Olympics may have seen a display of hundreds of individually designed deckchairs, all printed using Mimaki kit.

printMax extends offer to Paralympics following 'great reception'

NEWS: Wide-format printer supplier printMax has extended its Olympic offer to include the Paralympics period, after the scheme boosted a traditionally 'quiet month'.

RJ Display and Heskins get Olympics BMX event moving

RJ Display and Heskins get Olympics BMX event moving

NEWS: RJ Display is celebrating printing the branded start ramp for the BMX event at the London 2012 Olympics.

Rio invites the world to Olympics with Icon water graphics

Rio invites the world to Olympics with Icon water graphics

NEWS: Icon has executed a 1,000sq m water screen projection show which invited the world to the Rio de Janeiro Olympics in 2016.

Shoppers share Olympic excitement with Twitter-integrated signage

Shoppers share Olympic excitement with Twitter-integrated signage

NEWS: Digital signage at London's Westfield Stratford City retail complex was integrated with Scala's Twitter system over the Olympics.

London 2012 demonstrates 'Olympian speeds' for DOOH

London 2012 demonstrates 'Olympian speeds' for DOOH

NEWS: Ocean Outdoor states its digital screens displayed 976 real-time copy changes over the Olympics period.

Hollywood Monster's Westfield graphics 'huge coup'

Hollywood Monster's Westfield graphics 'huge coup'

NEWS: Hollywood Monster has commented on the 'enormous banners and huge street dressings' it has produced for Westfield Stratford City.

The Gherkin opts for digital signage from ECNlive

The Gherkin opts for digital signage from ECNlive

NEWS: ECNlive has announced its digital media network has been deployed at London skyscraper The Gherkin.

Ocean Outdoor digital screens showing exclusive Olympic content

Ocean Outdoor digital screens showing exclusive Olympic content

NEWS: Ocean Outdoor's Two Towers East digital screens, located on the road to the Olympic Village, are displaying exclusive content from London 2012.

London commuters to see tomorrow's Times headlines on DOOH screens

London commuters to see tomorrow's Times headlines on DOOH screens

NEWS: The Times has launched an Olympics-focused digital out-of-home campaign which allows London commuters to see the headlines of the following day's front page.

Amscreen digital signage to show traffic updates

Amscreen digital signage to show traffic updates

NEWS: Amscreen's digital signage network will show live traffic updates from GPS technology provider Garmin this summer, to keep the UK's roads running this summer.

Hollywood Monster supports legacy of Harry Moseley with Olympic bus wrap

Hollywood Monster supports legacy of Harry Moseley with Olympic bus wrap

NEWS: Hollywood Monster has designed and installed a special vehicle wrap project – a National Express coach featuring a photograph of Harry Moseley.

Internet company goes offline with first bus adverts

Internet company goes offline with first bus adverts

NEWS: Web hosting company 123-reg has launched a promotional campaign that combines social media interaction and out-of-home adverts.

Olympic partner chooses taxi ads for first time

NEWS: Computer company Acer is using taxi wraps for advertising for the first time this summer, around the Olympics.

CBS Outdoor wraps train to take GE's message to Olympics

CBS Outdoor wraps train to take GE's message to Olympics

NEWS: A whole three-coach DLR train in London, UK has been wrapped with advertising for General Electric (GE), to target Olympic Games crowds.

Flexibility key to retailers' Olympic success, advises UK POS

NEWS: UK Point of Sale has offered advice to London-based retailers in preparation of an extra 4m people arriving for the Olympics.

Screenfeed to offer digital signage-specific Olympics coverage

Screenfeed to offer digital signage-specific Olympics coverage

NEWS: Screenfeed says it is offering specifically built digital signage content packages for the London 2012 Olympics this summer.

Totally Dynamic scores a winner with Chelsea FC bus wraps

Totally Dynamic scores a winner with Chelsea FC bus wraps

NEWS: Chelsea Football Club celebrated victories in the FA Cup and Uefa Champions League on Sunday in buses wrapped for the occasion by Totally Dynamic.

Companies offered free taxi wrap ad

Companies offered free taxi wrap ad

NEWS: London Taxi Advertising has launched a competition offering businesses a full livery taxi wrap for free.

Ocean Outdoor launches new digital site in east London

Ocean Outdoor launches new digital site in east London

NEWS: A new digital advertising site has been unveiled by Ocean Outdoor, the third to have been launched by the company in east London in the last six months.

UK POS seeks independent retailers' best summer window displays

UK POS seeks independent retailers' best summer window displays

NEWS: UK POS is offering independent retailers the chance to win an iPad for the best celebratory summer window display to show support for Independent Retailer Month in July.

Zünd helps turn planes into birds for Olympics

Zünd helps turn planes into birds for Olympics

NEWS: British Airways's graphics team has transformed a fleet of aircraft into 'doves' with a Zünd PN M1200 plotter, to celebrate the Olympics.

Signs Express Warwick gets Boardman Bikes on the road

Signs Express Warwick gets Boardman Bikes on the road

NEWS: Signs Express Warwick has completed a 'stunning' vehicle wrap for bike specialist Boardman Bikes, featuring British Olympic hopefuls.

Fastsigns provides décor for USA's Olympic HQ

NEWS: Fastsigns Chelmsford has provided the indoor and outdoor décor of the new SportsDock centre at the University of East London.

Olympic offer on the table for dealers from International Paper and PaperCo

Olympic offer on the table for dealers from International Paper and PaperCo

NEWS: Paper dealers will have the chance to win tickets to the Olympics courtesy of International Paper and PaperCo, in a promotion for Pro-Design.

Why should I bother going to drupa? It's a mammoth trade opportunity

Why should I bother going to drupa? It's a mammoth trade opportunity

FEATURE: The Olympics and drupa have more in common than their frequency. They are tests of endurance, organisational skills, mental acuity, physical prowess, budgets and emotional stamina.

JCDecaux wins digital signage contract for St Pancras

JCDecaux wins digital signage contract for St Pancras

NEWS: JCDecaux Airport is to manage digital advertising at the St Pancras International Eurostar railway terminal in London.

Icon to advise on 2012 Olympics with strategic partner deal

Icon to advise on 2012 Olympics with strategic partner deal

NEWS: Icon has agreed a deal with London's official promotional agency London and Partners, which sees it become a strategic partner.

Uniqlo in domination bid in run-up to Westfield Stratford opening

Uniqlo in domination bid in run-up to Westfield Stratford opening

NEWS: Uniqlo has been unveiled as the launch advertiser for JCDecaux's new site. The advertising campaign covers giant wall wraps and multiple creatives shown on eleven recently deployed D6 screens.

Ocean Outdoor wins Excel ad contract during Olympics

Ocean Outdoor wins Excel ad contract during Olympics

NEWS: Media owner Ocean Outdoor has secured the contract for London's Excel centre during the Olympics and Paralympics in the UK capital next year.

Dow Chemical Company to produce sustainable wrap of Olympic proportions

Dow Chemical Company to produce sustainable wrap of Olympic proportions

NEWS: Worldwide Olympic Partner The Dow Chemical Company is to deliver a fabric wrap for London's Olympic Stadium, the London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) has revealed.

Off the wall: building wraps

Off the wall: building wraps

FEATURE: Morwenna Kearns explores the growing world of building graphics.

Hollywood Monster aids search for Olympic Flame carriers

Hollywood Monster aids search for Olympic Flame carriers

NEWS: Hollywood Monster has completed a major job for Coca-Cola, which saw a range of printed displays used in the Future Flames event.

Spurr to drive 2012 Olympics material supply with Robert Horne

NEWS: Robert Horne has appointed Mike Spurr as the new project development manager for its Sign and Display division.

Exclusive: EFI floor graphic helps get Olympic Ambassadors on track

Exclusive: EFI floor graphic helps get Olympic Ambassadors on track

NEWS: A floor graphic measuring 7 x 20m has been among the Olympian sights at an event naming 27 legends of British sport as Ambassadors for the 2012 Olympic Games.

On your marks: Sports signage

On your marks: Sports signage

FEATURE: Last month Output reported on the tender for a 900m-long building wrap for the London 2012 Olympic Stadium, which is expected to be seen by 4bn people around the world.

Matrox heads to the Olympics with Bon Appetit

Matrox heads to the Olympics with Bon Appetit

NEWS: Bon Appetit, the official catering provider for the building site of the 2012 Olympic Games, has chosen the Matrox TripleHead2Go Graphics eXpansion Module (GXM) from Matrox Graphics to power its digital menuboards.

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