TAGGED: JCDECAUX

Smartphone-controlled billboards aim to stop domestic violence

Smartphone-controlled billboards aim to stop domestic violenceNEWS: An interactive digital billboard campaign has been running at London's Euston railway station that encourages commuters to use their smartphones to help end domestic violence. The project is for the National Centre for Domestic Violence.

Digital signage and projections to form royal image

Digital signage and projections to form royal image

NEWS: The self-portraits of more than 200,000 children will be projected onto the front of Buckingham Palace to form a giant montage image of the Queen over the next three evenings.

JCDecaux unveils media space at 'spectacular' new King's Cross concourse

JCDecaux unveils media space at 'spectacular' new King's Cross concourse

NEWS: The new concourse has opened at London's King's Cross station featuring a 'state-of-the-art' media space implemented by JCDecaux.

JCDecaux scores media first with 'exceedingly good' cake dispensers

JCDecaux scores media first with 'exceedingly good' cake dispensers

NEWS: JCDecaux is using dispensers in bus shelter advertising sites to dish out free Mr Kipling cakes.

JCDecaux shares findings on airport media

JCDecaux shares findings on airport media

FEATURE: In her first report for Output, Geny Caloisi investigates JCDecaux's latest research into digital media in airports.

JCDecaux experiments with NFC and QRs to give Reading posters a taste of the interactive

NEWS: JCDecaux has teamed up with media planner Kinetic in a new project called Test the Near Future.

JCDecaux reveals DOOH future for railway stations

JCDecaux reveals DOOH future for railway stations

NEWS: Media owner JCDecaux has announced a 'vision for the future of rail advertising'.

Time-sensitive Vodafone ads premiere on Eurostar network

Time-sensitive Vodafone ads premiere on Eurostar network

NEWS: Vodafone UK has become the first advertiser on JCDecaux Airport's new digital signage network at Eurostar's departure lounge.

JCDecaux digital screen helps Dove spread love on Valentine's Day

JCDecaux digital screen helps Dove spread love on Valentine's Day

NEWS: JCDecaux's Transvision digital screen in London's Victoria railway station is this week displaying messages of love to celebrate Valentine's Day and promote beauty brand Dove.

Warmth and scent from JCDecaux displays 'arouse consumers' senses'

Warmth and scent from JCDecaux displays 'arouse consumers' senses'

NEWS: An outdoor advertising campaign for McCain is attempting to grab consumers' attention with the warmth and smell of a jacket potato, plus money-off vouchers.

Wall graphics and digital screens combine 'to bring the vibrancy of Mexico to London'

Wall graphics and digital screens combine 'to bring the vibrancy of Mexico to London'

NEWS: An immersive campaign advertising travel to Mexico has utilised JCDecaux's Hex Motion + network on the Heathrow Express, made up of 168 HD digital screens and giant wall wraps.

New airport research from JCDecaux finds passengers are 'ready for even more engaging advertising'

New airport research from JCDecaux finds passengers are 'ready for even more engaging advertising'

NEWS: JCDecaux has released the results of its 'Airport Stories World' survey, which found that air passengers welcome 'more intimate relationships with brands'.

JCDecaux drives immersive campaign for Range Rover

JCDecaux drives immersive campaign for Range Rover

NEWS: A JCDecaux campaign for the Range Rover Evoque has been launched at Euston railway station in London which includes an escalator wrap and e-motion digital screens.

JCDecaux research shows power of advertising in airport arrivals

JCDecaux research shows power of advertising in airport arrivals

NEWS: JCDecaux Airport has conducted and released new research indicating that 'familiar and comforting advertising' displayed in airports has a positive influence on visitors.

Concourse Initiatives 'natural addition' to JCDecaux

Concourse Initiatives 'natural addition' to JCDecaux

NEWS: JCDecaux has acquired face-to-face marketing company Concourse Initiatives.

JCDecaux wins digital signage contract for St Pancras

JCDecaux wins digital signage contract for St Pancras

NEWS: JCDecaux Airport is to manage digital advertising at the St Pancras International Eurostar railway terminal in London.

Wicked witches circle commuters on e-motion digital screens

Wicked witches circle commuters on e-motion digital screens

NEWS: An advertising campaign for the musical Wicked is being shown on JCDecaux's e-motion digital screens, which sees witches fly on broomsticks.

Cadbury's ad campaign uses illuminating printing technique for Halloween special 'Screme Eggs'

Cadbury's ad campaign uses illuminating printing technique for Halloween special 'Screme Eggs'

NEWS: JCDecaux has launched an innovative printing technique to illuminate key areas of a selection of six-sheet print advertisements for Cadbury's Creme Egg.

Digital screens give commuters TV viewing tips

Digital screens give commuters TV viewing tips

NEWS: JCDecaux Transvision digital billboards in railway stations across the UK are being used for a new campaign for Sky, which encourages commuters to ask for television viewing recommendations via Twitter.

Uniqlo in domination bid in run-up to Westfield Stratford opening

Uniqlo in domination bid in run-up to Westfield Stratford opening

NEWS: Uniqlo has been unveiled as the launch advertiser for JCDecaux's new site. The advertising campaign covers giant wall wraps and multiple creatives shown on eleven recently deployed D6 screens.

London Euston gets wrapped up in Brazil

London Euston gets wrapped up in Brazil

NEWS: 'A fully immersive brand experience' has been deployed in Euston station in London, UK, involving digital screens and static wraps.

Outdoor agency JCDecaux announces growth

Outdoor agency JCDecaux announces growth

NEWS: JCDecaux has released its 2011 half-year financial results, showing a 5.3 percent rise in revenues, amounting to €1,170m (£1,023m).

JCDecaux launches advertising on 'exceptional' Marylebone Tower DOOH site

JCDecaux launches advertising on 'exceptional' Marylebone Tower DOOH site

NEWS: JCDecaux has revealed the first advert on its Marylebone Tower UK will be for the special edition Fiat 500byGucci.

Digital billboards spread Harry Potter magic

Digital billboards spread Harry Potter magic

NEWS: JCDecaux's Transvision digital billboards displayed live footage and a ticker text commentary of last night's premiere of Harry Potter and the Deathly Hallows – Part 2.

DOOH 'perfect for leveraging social media', says VML London

DOOH 'perfect for leveraging social media', says VML London

NEWS: VML London has commented on its current campaign for Colgate, which links social media activity, public interactivity and digital DOOH media.

JCDecaux makes appointments for 'digital future'

NEWS: Outdoor media agency JCDecaux says it is preparing for a 'digital future' by appointing two new members to its team.

JCDecaux's i screen 'gets customers participating'

JCDecaux's i screen 'gets customers participating'

NEWS: JCDecaux's new digital screen, called the i, is being used for an interactive advertising campaign that invites viewers to take part via micro-blogging site Twitter.

JCDecaux reveals first digital 96-sheet on 'Europe's busiest road'

JCDecaux reveals first digital 96-sheet on 'Europe's busiest road'

NEWS: Outdoor advertising agency JCDecaux has installed a digital 96-sheet screen on Cromwell Road in London, UK, said to be the busiest road in Europe.

JCDecaux wins seventh RoSPA health and safety award

JCDecaux wins seventh RoSPA health and safety award

NEWS: Media agency JCDecaux has received its seventh consecutive Gold Medal in the RoSPA Occupational Health and Safety Awards.

JCDecaux has its i on new digital screen

JCDecaux has its i on new digital screen

NEWS: A new digital advertising screen has been unveiled by outdoor media agency JCDecaux on the Cromwell Road in London, UK.

NFC technology on posters 'to come of age' in 2011, says JCDecaux

NEWS: JCDecaux has suggested that display producers may need to be aware of near field communication technology (NFC), which it says will 'come of age' this year.

Brands failing to capitalise on digital potential, says JCDecaux

Brands failing to capitalise on digital potential, says JCDecaux

NEWS: Research undertaken by JCDecaux reveals that consumers expect engagement and 'dialogue' with major brands through digital displays.

JCDecaux wins railway advertising contract from CBS Outdoor

JCDecaux wins railway advertising contract from CBS Outdoor

NEWS: Outdoor advertising agency JCDecaux has announced it has been awarded a contract by East Coast Main Line, which will see it provide advertising sites at twelve stations in northern England and Scotland.

JCDecaux's last Trivision billboard turned off

JCDecaux's last Trivision billboard turned off

NEWS: The last Trivision billboard owned by JCDecaux has been turned off, following long-running criticism.

Digital screens put Ford C-Max 'in the hands of the consumer' with interactive technology

Digital screens put Ford C-Max 'in the hands of the consumer' with interactive technology

NEWS: JCDecaux Innovate's mall six-sheet screens are being used for an advertising campaign for Ford's C-Max car, which is the UK's first outdoor augmented reality campaign to use 3D depth imaging technology.

JCDecaux installs UK's first cross-highway advertising site

JCDecaux installs UK's first cross-highway advertising site

NEWS: The A56 in Greater Manchester is now the site of the first advertising structure to span a highway in the UK, says JCDecaux, who installed the arch in partnership with Trafford Council.

JCDecaux 'number one in the world' for outdoor advertising

JCDecaux 'number one in the world' for outdoor advertising

NEWS: JCDecaux states it is now the biggest outdoor advertising company on the globe, following the announcement of 2010 revenues totalling 2,350m (£1,997m).

JCDecaux wins advertising bid of Olympic proportions

JCDecaux wins advertising bid of Olympic proportions

NEWS: A highly competitive bid for advertising space at three high-profile UK railway stations has ended with the victory of outdoor advertising giant JCDecaux.

Waitrose poster campaign expands footprint

Waitrose poster campaign expands footprint

NEWS: JCDecaux has announced it is to expand its advertising network with UK supermarket chain Waitrose by 24 percent, resulting in a network of 104 branches by the end of January.

UK's largest billboard goes giant with Gulliver

UK's largest billboard goes giant with Gulliver

NEWS: JCDecaux's Clapham Colossus – a billboard described is the UK's largest back-lit site – is currently the host of a new 2D special-build display promoting Twentieth Century Fox's cinema adaptation of Gulliver's Travels.

WikiLeaks and royal wedding go digital with JCDecaux

WikiLeaks and royal wedding go digital with JCDecaux

NEWS: Messages and headlines about WikiLeaks and the royal wedding announcement have appeared on digital outdoor screens managed by JCDecaux recently, demonstrating the medium's advantages for time-sensitive content, the company says.

The Sky's the limit for British Gas digital campaign

The Sky's the limit for British Gas digital campaign

NEWS: Sky News, the news content provider on JCDecaux's displays, has been unceremoniously tipped on its head for a two-week period as part of a playful advertising campaign for British Gas.

Smeg launches first outdoor ad campaign with JCDecaux

Smeg launches first outdoor ad campaign with JCDecaux

NEWS: Domestic appliance manufacturer Smeg has deployed its first ever outdoor advertising campaign though media company JCDecaux.

JCDecaux shows growth in Q3 revenue report

JCDecaux shows growth in Q3 revenue report

NEWS: JCDecaux has released its Q3 2010 financial results, which show an increase in billboard revenues.

Cheryl Cole campaign links billboards with Facebook

Cheryl Cole campaign links billboards with Facebook

NEWS: JCDecaux has released details on a campaign launched by ted@Mediacom and record label Polydor which combines printed billboards with social media.

Smartphone app links posters with digital content

NEWS: JCDecaux and interactive media company Telequid have launched a new iPhone app – called U snap – which supplies digital content to people's phones when they take a photograph of a poster.

M4 Torch to be relit by JCDecaux

M4 Torch to be relit by JCDecaux

NEWS: JCDecaux has announced it is to upgrade the M4 Torch with new LED screens, which offer three times the quality of the advertising structure's current digital screens.

Sign industry Assembles for Avengers film

Sign industry Assembles for Avengers film

NEWS: The new Marvel superhero film Avengers Assemble has been promoted using a range of innovative signage campaigns, including a hand-painted billboard.

Birmingham turned into 'urban art gallery' with billboards

Birmingham turned into 'urban art gallery' with billboards

NEWS: Around 100 billboards in Birmingham will display work from local, national and international artists in April, moving 'art out of galleries and onto the city streets'.

Absolute Radio puts a face to the names with live RSS on digital billboards

Absolute Radio puts a face to the names with live RSS on digital billboards

NEWS: UK radio station Absolute Radio is being advertised with a campaign which includes a live 'now playing' feature on roadside digital screens.

Airport creative targets arriving and departing passengers

Airport creative targets arriving and departing passengers

NEWS: Aker Solutions has booked a twelve-month campaign with JCDecaux Airport at Aberdeen Airport, which is double-sided to target passersby both leaving and arriving at the airport.

The Screen digital bus tour: an insight into the future of advertising

The Screen digital bus tour: an insight into the future of advertising

OPINION: The Screen has sent a double-decker bus full of DOOH's top executives cruise the streets of London on a 'digital screen-spotting' exercise.

Variable content campaign outsmarts the city

FEATURE: Having lived in Paris for four years, I can confirm readily that parking in the city is nothing short of a nightmare.

The Screen to host digital bus tour over breakfast for LoveContent Awards

The Screen to host digital bus tour over breakfast for LoveContent Awards

NEWS: Digital signage industry organisation The Screen will hold its next Breakfast Briefing in London on January 26th to mark the second annual awards scheme of LoveContent.

Getting closer: near field communications (NFC)

Getting closer: near field communications (NFC)

FEATURE: Morwenna Kearns looks at the growing NFC market.

Heathrow Express digital signage gets moving with first ad spot

Heathrow Express digital signage gets moving with first ad spot

NEWS: JCDecaux's Digital Onboard Panels on Heathrow Express trains will show the network's first advertising spot.

Hand-painted graffiti used for billboard

Hand-painted graffiti used for billboard

NEWS: A billboard has been unveiled in London, UK, which uses a hand-painted graffiti design to promote the Vauxhall Corsa.

Beverage company aims to make a splash at festivals with crossover campaign

NEWS: 'Enhanced' water brand glacéau vitaminwater is to be promoted at festivals with a range of advertising media, combining static signage and digital technology.

Has print lost its poster girl to digital signage?

Has print lost its poster girl to digital signage?

FEATURE: Will the poster market be the first big display discipline to crumble in the face of digital signage? James Matthews-Paul explores the area.

Hex Motion Plus sites to combine digital and vinyl at Heathrow

Hex Motion Plus sites to combine digital and vinyl at Heathrow

NEWS: A new series of advertising sites combining 168 HD digital screens with vinyl wall wraps has been launched at Heathrow Airport.

The nature of the beast: competition in the display industry

The nature of the beast: competition in the display industry

FEATURE: In a recent study from the Office of Fair Trading (OFT) in the UK, it was found that the outdoor advertising business was 'broadly competitive', but all was not rosy.

On your marks: Sports signage

On your marks: Sports signage

FEATURE: Last month Output reported on the tender for a 900m-long building wrap for the London 2012 Olympic Stadium, which is expected to be seen by 4bn people around the world.

Digital signage: the darling of the fashion world

Digital signage: the darling of the fashion world

FEATURE: The fashion industry is an environment where remaining both aesthetically and conceptually cutting edge couldn't be more crucial.

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