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printMax 'seeing results' from social media

printMax 'seeing results' from social media

NEWS: printMax says increasing its online presence with social media interaction 'is proving to be hugely beneficial'.

When fashion goes digital

When fashion goes digital

OPINION: The two Westfield shopping centres in London pride themselves on being leaders in digital advertising. Geny Caloisi looks at the arrival of Futurefashion.

High society: how sign-makers are using social media

High society: how sign-makers are using social media

FEATURE: James Matthews-Paul catches up with some UK sign-makers to see how they're using social media.

CBS Outdoor helps Londoners take Time Out with digital signage content

CBS Outdoor helps Londoners take Time Out with digital signage content

NEWS: Sixty CBS Outdoor digital XTP screens deployed in Underground stations in London will display entertainment listings information to commuters following a partnership with Time Out.

X2O Media follows TwitterCube with social media templates

NEWS: Digital signage company X2O Media has introduced new templates and that allow content from social media portals to be displayed on electronic screens.

The surge of social networking is confirmed

The surge of social networking is confirmed

FEATURE: Nielsen's recently published Social Media Report confirms a huge increase in the influence of networks and blogs on consumer behaviour.

How should PSPs use social media? Shout and be seen

How should PSPs use social media? Shout and be seen

FEATURE: The term 'social media' encompasses far more than churning out a limited number of characters on-screen to attract followers and a response. 

Can you get print perfection through perfect communications?

FEATURE: For too long the printing industry was scared of what the internet was going to do to it.

Rugby fans to have interactive experience with digital signage quiz

Rugby fans to have interactive experience with digital signage quiz

NEWS: Spectators at the RFL Carnegie Cup final, taking place at Wembley Stadium, London, UK tomorrow (August 27th), will be able to interact with the site's 13 x 8m digital screen using a new app.

Crystal Display links Facebook to digital signage with app

NEWS: Australian digital signage provider Crystal Display has launched a new application aimed at estate agents which connects social media with digital signage.

What's the best way to market your services? Shout about your pre-press, print and data management services

What's the best way to market your services? Shout about your pre-press, print and data management services

FEATURE: Marketing is one of the vital organs for the body corporate. It helps keep a business's blood flowing and all parts in rude health.

DOOH 'perfect for leveraging social media', says VML London

DOOH 'perfect for leveraging social media', says VML London

NEWS: VML London has commented on its current campaign for Colgate, which links social media activity, public interactivity and digital DOOH media.

City Gateway and Screenreach team up for interactive DOOH experiment

City Gateway and Screenreach team up for interactive DOOH experiment

NEWS: City Gateway Media has formed a partnership with Screenreach Interactive to conduct an experiment to investigate the importance of audience engagement and interaction in an OOH environment.

Businesses warned to carry out risk assessments on cloud computing

Businesses warned to carry out risk assessments on cloud computing

NEWS: Business consulting firm Protiviti has urged companies to ensure they have a clear understanding of the risks surrounding cloud computing implementation.

Industry invited to vote for favourite OOH ads

Industry invited to vote for favourite OOH ads

NEWS: OOH adverts from the UK and across the world have been collected together to enable the industry to vote for their favourites.

LocaModa to showcase place-based social media technologies at DSE

LocaModa to showcase place-based social media technologies at DSE

NEWS: LocaModa, a social media company that specialises in place-based interactions, has stated that it will be exhibiting a number of innovations for its Twitter, Facebook and Foursquare Places applications for its LocaModa 4.0 platform at Digital Signage Expo (DSE).

Businesses 'overcoming fear' of social media

Businesses 'overcoming fear' of social media

NEWS: A report has found that more companies are 'overcoming their fear' of social media and are using services such as Facebook and Twitter increasingly for corporate uses.

All beer and skittles for Clear Channel multimedia campaign

NEWS: Clear Channel Spectacolor is hoping its current campaign for Corona Light – which combines its Times Square digital billboard with social media platform Facebook – will attract the attention of more than 500,000 people each day.

LocaModa agreement to bring new social media possibilities to Japan

NEWS: Fujifilm Imagetec, a division of Fujifilm, has revealed a new strategic alliance with US place-based social media specialists LocaModa.

Integrated brand success: how Ikea became the cat that got the cream

Integrated brand success: how Ikea became the cat that got the cream

FEATURE: The world of the advertiser is changing. As the channels available to brands alter, so too does the way that the marketing conversation occurs.

Cheryl Cole campaign links billboards with Facebook

Cheryl Cole campaign links billboards with Facebook

NEWS: JCDecaux has released details on a campaign launched by ted@Mediacom and record label Polydor which combines printed billboards with social media.

Advertising agencies say yes to never.no Rent-to-Own

NEWS: Norwegian technology company never.no says the roll-out of its Rent-to-Own programme for digital signage interactivity has been successful, with a number of international advertising and marketing agencies signing up.

LBi's new campaign is the perfect fit for Macy's customers

LBi's new campaign is the perfect fit for Macy's customers

NEWS: A new social retailing concept from digital marketing and technology firm LBi has been incorporated into New York department store Macy's 'Find Your Magic' campaign.

Open letter: Hashtags for the sign, display and graphic arts industry on Twitter

NEWS: Dear colleagues and friends, Twitter has announced the first overhaul of its service in four years.

The rise and multiplication of social networks

The rise and multiplication of social networks

FEATURE: It will probably come as no surprise to read this month’s statistics from The Nielsen Company (via the BBC) about use of social media platforms, and to find out that Facebook is still on the ascendant.

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