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TAGGED: BRAND IDENTITY

Signs Express reaches final stages of BFA Brand of the Year Awards

NEWS: Signs Express says it is 'delighted' to have been nominated for a British Franchise Association Express Newspapers Brand Builder of the Year Award.

Mvix launches digital signage brand consistency solution

NEWS: Mvix has launched a cloud-based continuity solution for franchise-based digital signage networks.

BFA appoints Printing.com as Brand Partner

NEWS: Printing.com has been chosen as one of the British Franchise Association's (BFA) 'very select' group of Brand Partners, it has been announced.

BAF Graphics muscles in on Newcastle University gym

NEWS: Newcastle University students are enjoying an improved view at the university's Centre for Physical Recreation and Sport thanks to BAF Graphics.

Should digital out-of-home be treated as a discipline in its own right?

OPINION: There’s currently a real buzz around the out-of-home (OOH) sector, and it’s easy to see why, according to Matt Gordon, co-founder of Limited Space.

Oasis guerillas take the Direct Line

NEWS: Direct Line offices across the UK have been rebranded to reflect the company's new brand promise, 'Take the Direct Line', by Oasis Graphic Co.

Fastsigns emphasises variety of services with 'more than signs' rebrand

NEWS: Sign and graphics franchise company Fastsigns has unveiled its new brand identity, including a new logo and tagline.

The custodians of the brand

FEATURE: Looking at lists for the 'official top 20' consumer and business products and services, I thought of the importance of how they are represented in their graphics.

Integrated brand success: how Ikea became the cat that got the cream

FEATURE: The world of the advertiser is changing. As the channels available to brands alter, so too does the way that the marketing conversation occurs.

London 2012: England’s chance to take gold

FEATURE: The Olympic Games is not just a chance for athletes to compete on the world stage; as one of the most hotly contested marketing opportunities imaginable, it is a time for companies around the globe to roll up their sleeves and battle for the top advertising spots.