NEWS: The chief executive of Blippar has commented on the announcement that free WiFi internet will be provided on parts of the London Underground.
NEWS: Research undertaken by marketing communications consultancy Hidden has found that consumers are more likely to purchase a product after experiencing augmented reality (AR).
NEWS: 3D technology specialist Inition is preparing to host an event exploring 'a new era of visualisation, entertainment and interactive applications' at its Shoreditch offices next week.
NEWS: Digital signage technology provider Stratacache has announced that it is exhibiting for the first time at ISA International Sign Expo in Las Vegas, USA, from April 4th to 6th.
FEATURE: FESPA Global Summit brought together presenters and attendees from across the world and across the print supply chain. Laurel Brunner explores the ideas that were generated and what they could mean for the future of print.
FEATURE: On the eve of 2013, PSPs may be reflecting on advice to diversify into cross-media and become marketing service providers. Laurel Brunner serves up some food for thought.
NEWS: Metaio has released the latest version of its Metaio Creator drag-and-drop design software and added the ability to manage content and apps in the cloud.
FEATURE: After too many bad experiences with QR codes, James Matthews-Paul asks why we are still fascinated by them.
NEWS: High street fashion retailer New Look has launched the first of its new concept stores at Marble Arch in London, featuring interactive window displays powered by augmented reality app Blippar.
NEWS: Media owner CBS Outdoor and mobile 'visual discovery platform' Blippar have joined forces to bring the CBS Look for Longer campaign to life through AR.
OPINION: There’s currently a real buzz around the out-of-home (OOH) sector, and it’s easy to see why, according to Matt Gordon, co-founder of Limited Space.
NEWS: Famed vegetarian the Jolly Green Giant has been brought to life in an augmented reality campaign at New York's Grand Central Station.
FEATURE: James Matthews-Paul reports on the last month's Cross Media 2012 event, assessing its audience profile and educational series, and determining whether or not its inaugural outing was a success.
NEWS: Over 2.5bn augmented reality (AR) smartphone and tablet apps are expected to be downloaded each year by 2017, according to a report.
NEWS: Eye will this week switch on Amplify, a technology-agnostic out-of-home advertising platform that allows campaigns to extend onto smartphones.
FEATURE: Morwenna Kearns previews digital signage event Screenmedia Expo 2012.
NEWS: NEC is to host its 2012 Display Showcase at The O2 arena in London, UK on April 25th. DOOH association The Screen is hosting a complementary briefing event.
FEATURE: In the last installation of his FESPA Digital 2012 round-up, James Matthews-Paul discusses attendance, user experience at corporate stands, problems with wayfinding and more.
FEATURE: FESPA's visitors last week were invited to explore the wider opportunities of printed matter, and while a couple of key names were absent there were some valuable new additions to the exhibitor roster.
FEATURE: Kiosks in the sense of interactive self-service have become a large part of the digital signage market. Morwenna Kearns looks at the applications.
NEWS: Out-of-home advertising agency Eye has teamed up with video games manufacturer Sega in a new augmented reality campaign.
OPINION: The now established Digital Signage Best Practice Award scheme at the Viscom Düsseldorf trade fair reminds us how useful, lucrative and downright cool digital signage applications can be.
NEWS: Hidden Creative has launched its new application for gesture-controlled window displays this week.
NEWS: A 'reverse vending machine' designed to collect used cans and bottles that uses augmented reality digital signage is on display this week.
NEWS: Augmented reality (AR) marketing group Hidden has announced the availability of its new offering, 'Augmented reality marketing strategies: the how to guide for marketers'.
NEWS: It has been announced that AITech has introduced a new digital signage software platform with augmented reality capabilities to the market.
NEWS: Ocean Outdoor's first augmented reality digital outdoor advert has been launched on its large-format outdoor screen in Birmingham, which allows passersby to interact with a virtual 'angel'.
