FEATURE: Kiosks in the sense of interactive self-service have become a large part of the digital signage market. Morwenna Kearns looks at the applications.
NEWS: Media services group ZenithOptimedia has released a study predicting global ad spend will return to pre-recession levels this year.
NEWS: 'Enhanced' water brand glacéau vitaminwater is to be promoted at festivals with a range of advertising media, combining static signage and digital technology.
NEWS: The Outdoor Media Centre has revealed the public's favourite iconic OOH adverts, with Wonderbra's 'Hello Boys' campaign featuring model Eva Herzigova named top of the list.
NEWS: An advertising campaign for UK ale brand London Pride has been launched by integrated agency DCH.
FEATURE: In the world of outdoor and indoor durable wide-format print it's often too easy to use two or three years' longevity as a major selling point when dealing with end customers.
FEATURE: The world of the advertiser is changing. As the channels available to brands alter, so too does the way that the marketing conversation occurs.
FEATURE: Last weekend, the sky above my house was dotted with hot-air balloons, drifting across Bristol from the 32nd annual Balloon Fiesta, one of the city's most popular events.
NEWS: Commuters travelling through London's Oxford Circus tube station this week have been 'wowed' by a 360-degree station domination advert for Warner Brothers UK's The Great Gatsby, which opens in cinemas next week.
NEWS: One Outdoor Media has unveiled what it claims is Europe's largest digital screen, located at junction 9 of the M6 in Walsall.
NEWS: BroadSign says it is going on the offensive as it celebrates its tenth anniversary with the launch of an upgraded version of its SaaS platform.
FEATURE: Geny Caloisi takes the temperature of the digital signage market and looks at who is exhibiting at the European Sign Expo in June – and who isn't.
NEWS: Interactive OOH provider enVu is set to celebrate one billion impressions on its enSpire mall advertising platform this month.
FEATURE: Geny Caloisi looks at why traditional OOH is still holding its ground and how digital is challenging it.
NEWS: A new collaboration will see Amscreen's screens use Quividi's face-tracking technology to improve audience insight.
NEWS: TfL, Clear Channel and Wildstone have launched the Chiswick Towers, a new premium roadside digital advertising site situated on the M4 between Heathrow and central London.
OPINION: Laurel Brunner considers an investigation by eBay into the effectiveness of search engine marketing (SEM) in her latest Verdigris blog.
FEATURE: Digital out-of-home (DOOH) offers innovative ways in which a brand can engage with customers.
NEWS: In the wake of this week's Budget announcement, Amscreen is offering a reduced rate on its LinkLocal advertising service.
NEWS: OOH audience research body Postar has today re-launched as Route and unveiled a new £19million system to help advertisers understand their target viewer.
NEWS: BrightMove Media has announced that it is in the final assessment stages of its efforts to launch taxi-top digital advertising in London.
FEATURE: Near field communication is potentially a valuable way for advertisers to engage with their audience on a deeper level. So what's stopping them? Geny Caloisi asks a selection of industry experts.
NEWS: Prismaflex has launched what it claims are the first solar-powered out-of-home displays, named Autonomous Scrollers.
NEWS: Luxury watchmaker Breitling has launched its first campaign in Manchester with a banner at MediaCo Outdoor's 'ultra premium' site.
FEATURE: With 30 million people in the UK having seen an ad on the side of a bus in the last week, Transport Media's John Kehoe discusses the effectiveness of bus advertising with his top five campaigns of 2012.
NEWS: Océ has launched a new substrate designed to help 'influence the psychological impact of viewers in terms of experienced realism, power and presence' with a 3D effect.
NEWS: The Screen Amsterdam has announced its second breakfast briefing session following a successful inaugural event in September.
NEWS: Amscreen says it is 'blazing a trail' with its a new service which enables content to be screened world-wide in 'a matter of minutes'.
NEWS: Sportswear brands Umbro and Foot Locker have commissioned a giant mural on blowUp Media's Shoreditch site to find the best underground artists.
OPINION: There’s currently a real buzz around the out-of-home (OOH) sector, and it’s easy to see why, according to Matt Gordon, co-founder of Limited Space.
NEWS: The Wall Street Journal Office Network (WSJON) is rolling out WSJON2.0 to its network of digital screens in more than 760 'premier' office buildings across the US.
NEWS: A new DOOH campaign is encouraging people to find our their 'unique personality type', with the results appearing on digital screens and in emails.
NEWS: Digital media owner Amscreen has launched its new Adlive platform, which allows brands to personalise national advertising campaigns.
NEWS: Glasgow Airport's welcome site has been booked by airline Air France KLM Group through JCDecaux Airport.
NEWS: Newad Experiential celebrated Canada Day with 3D holographic water shows taking place simultaneously in Toronto, Vancouver, Ottawa and Halifax.
FEATURE: AllSee Technologies's Thomas Fraser-Bacon presents a case study of a community making use of digital signage.
NEWS: Amscreen will show adverts for energy drink brand Lucozade with content tailored to and targeted at people travelling to five UK festivals.
NEWS: Oasis Graphic has completed a project for a handset manufacturer that made use of its EFI VUTEk GS3250 with opaque matte black ink.
NEWS: Two 3 x 4m LED walls have been installed at Naples Airport in Italy, where they will target 5.7m passengers each year with marketing messages.
NEWS: Eye will this week switch on Amplify, a technology-agnostic out-of-home advertising platform that allows campaigns to extend onto smartphones.
NEWS: A new digital advertising site has been unveiled by Ocean Outdoor, the third to have been launched by the company in east London in the last six months.
NEWS: An interactive digital billboard campaign has been running at a railway station that encourages commuters to use their smartphones to help end domestic violence.
FEATURE: I can't fail to notice, the minute I visit many American states, how in the UK our use of billboards is really pretty minimal.
FEATURE: The Outdoor Media Centre has commissioned a study to find out what influences buyers. Geny Caloisi looks at the results of 'The Customer Journey'.
NEWS: CBS Outdoor has revealed a new advertising format – 'the first ever' 180-degree wrap – at London's Oxford Circus Tube station.
NEWS: The Institute of Practitioners in Advertising has launched a campaign aimed at offering 300 employment opportunities in creative industries to UK school leavers.
NEWS: Vodafone UK has become the first advertiser on JCDecaux Airport's new digital signage network at Eurostar's departure lounge.
NEWS: CBS Outdoor UK's screens installed on London's Underground network will be used for a campaign for Eurostar which includes real-time comments from passengers.
NEWS: Eye has revealed McDonald's has become the first advertiser to use the DOOH agency's day-part messaging option.
NEWS: Newad has launched a campaign promoting Victoria as a winter holiday destination to the residents of Alberta, using hand dryers to highlight Victoria's warmer climate.
NEWS: A digital signage solution using signagelive software has been provided to NHS hospitals in the UK by The Healthcare Messaging Group.
NEWS: CBS Outdoor UK has launched a new bus advertising medium with clothing retailer Gap announced as the launch sponsor.
NEWS: UK radio station Absolute Radio is being advertised with a campaign which includes a live 'now playing' feature on roadside digital screens.
NEWS: An outdoor advertising campaign for McCain is attempting to grab consumers' attention with the warmth and smell of a jacket potato, plus money-off vouchers.
NEWS: Aker Solutions has booked a twelve-month campaign with JCDecaux Airport at Aberdeen Airport, which is double-sided to target passersby both leaving and arriving at the airport.
NEWS: The Platt Retail Institute (PRI) has found that 40 percent of agencies state their clients either currently use or may adopt digital place-based advertising.
NEWS: Monster Media worked in the run-up to Christmas to promote the new perfume from Katy Perry, which allowed fans to create virtual Christmas decorations featuring their likeness.
FEATURE: Having lived in Paris for four years, I can confirm readily that parking in the city is nothing short of a nightmare.
NEWS: HP digital printing technology has been used for an advertising campaign to promote the smart car range by relating the message directly to residents of 26 French cities.
NEWS: Keywest Technology has implemented its networked digital signage solution MediaZone at a 69-acre football complex in Kansas.
NEWS: Canadian agency Newad has completed an experiential marketing campaign which included illuminated signs made of ice.
NEWS: CBS Outdoor UK has teamed up with Digital UK, the organisation tasked with implementing the TV switchover from terrestrial to digital, to wrap an entire train in London's Tube in pink livery.
NEWS: Out-of-home (OOH) advertising company CBS Outdoor has launched a campaign highlighting the effect of OOH media.
NEWS: Camvine states it is to demonstrate new Codacall and Codachannel modules for its Coda cloud-based digital signage platform at Integrated Systems Europe 2012.
NEWS: DOOH media owner Eye has revealed its Interactive Monster Wall, installed in Manchester Airport in partnership with Monster Media, is being used by technology company IBM.
NEWS: Stratacache's PrimaSee technology has been nominated for a Technology InAVation Award in the Most InAVative Digital Signage Product category.
NEWS: Out-of-home media site owner Ocean Outdoor has unveiled two new advertising structures near Canary Wharf in London, UK.
NEWS: CBS Outdoor has won its first UK airport contract, following a bid for Cardiff Airport. It will manage more than 60 advertising sites including 13 back-lit landmarks, three 96-sheets and 31 six-sheets.
NEWS: A JCDecaux campaign for the Range Rover Evoque has been launched at Euston railway station in London which includes an escalator wrap and e-motion digital screens.
NEWS: A rule prohibiting advertising for alcoholic products on a US transport system has resulted in five train wraps promoting beer brand Coors Light.
NEWS: New York City's Columbus Circle subway station has been taken over by an advertising campaign for sports clothing brand Asics, which includes an interactive display measuring 64' (19.5m).
NEWS: JCDecaux Airport has conducted and released new research indicating that 'familiar and comforting advertising' displayed in airports has a positive influence on visitors.
NEWS: Commuters in the London Underground system are currently able to see Channel 4 News bulletins while waiting for trains.
NEWS: ICA, an operator of 1,400 trader-owned shops throughout Sweden, has invested in an in-store TV solution from digital signage supplier ZetaDisplay.
NEWS: Carmaker Honda is the first company to advertise using digital signage owner Amscreen's Flexible National Content (FNC) technology.
NEWS: Eye has launched a new digital media solution for airports, it announced at an event at Gatwick Airport in London, UK last week.
NEWS: Out-of-home advertising company CBS Outdoor has reached a £9m deal with Scottish municipal bus company Lothian Buses.
NEWS: Huntsville International Airport in Alabama, USA has chosen Planar's Clarity Matrix LCD Video Wall System as part of an improvement project.
NEWS: Vista System International's Modular Curved Frame Technology (MCFT) won the Technology Design award at the Advertising Design Russia 2011 ceremony, which was held Reklama'2011.
NEWS: The Digital Place-based Advertising Association (DPAA) is teaming up with digital signage and interactive technology trade fair Digital Signage Expo (DSE), to organise the event's one-day Advertising Summit.
NEWS: JCDecaux Airport is to manage digital advertising at the St Pancras International Eurostar railway terminal in London.
NEWS: Icon:MEI has rolled out an out-of-home advertising campaign for insurance company Aviva, which sees giant images of the public projected onto the exterior of the National Theatre.
FEATURE: The question of digital signage and the internet's negative effect on print and static signage has been raised many times, but some projects show that a range of media can actually work together for brilliant results.
NEWS: JCDecaux has launched an innovative printing technique to illuminate key areas of a selection of six-sheet print advertisements for Cadbury's Creme Egg.
NEWS: Amscreen has announced its plug-and-play digital signage solutions are being used to promote the newly launched Health Lottery.
NEWS: The winners of The Art of Outdoor, a competition recognising digital out-of-home content run by Ocean Outdoor, have been revealed.
NEWS: JCDecaux Transvision digital billboards in railway stations across the UK are being used for a new campaign for Sky, which encourages commuters to ask for television viewing recommendations via Twitter.
NEWS: Mobile digital signage provider Digiadvans has carried out an advertising campaign for TomTom for the second time.
NEWS: Media agency Eye has revealed a new advertising campaign for the film Spy Kids: All the Time in the World, which aims to entice audiences with the scent of freshly popped popcorn.
NEWS: Rugby fans who have travelled to New Zealand for the World Cup tournament may have experienced a 'virtual vineyard'.
FEATURE: Morwenna Kearns looks at the growing NFC market.
NEWS: Zurich Airport in Switzerland has installed a new digital signage network at its main terminal, which shows flight information and advertisements, as well as live sports events.
NEWS: UK-based aerial company Skypower has introduced a new advertising package using hot-air balloons.
NEWS: Terminal 3 at the Indira Gandhi International Airport in New Delhi, India, now features a digital signage network used for advertising purposes.
NEWS: Research undertaken by marketing communications consultancy Hidden has found that consumers are more likely to purchase a product after experiencing augmented reality (AR).
NEWS: Uniqlo has been unveiled as the launch advertiser for JCDecaux's new site. The advertising campaign covers giant wall wraps and multiple creatives shown on eleven recently deployed D6 screens.
NEWS: Media owner Ocean Outdoor has secured the contract for London's Excel centre during the Olympics and Paralympics in the UK capital next year.
NEWS: 'A fully immersive brand experience' has been deployed in Euston station in London, UK, involving digital screens and static wraps.
NEWS: Large-format advertising space company blowUp Media has installed a new full-motion digital advertising screen in Birmingham, UK, which it states is the largest of its kind in the second city.
NEWS: A new television advert from Fastsigns is to air on August 15th across the USA.
NEWS: Pearl Media deployed a 'massive' autostereoscopic 3D projection onto a building in San Diego last week.
NEWS: JCDecaux has revealed the first advert on its Marylebone Tower UK will be for the special edition Fiat 500byGucci.
NEWS: Wide-format inks and media supplier Selectech has revealed it is now using the micro-blogging site Twitter to let its customers know about special offers.
NEWS: Ulysse Nardin has used digital out-of-home (DOOH) advertising in the USA for the first time, working with rVue's demand-side platform (DSP).
NEWS: A fleet of lorries owned by catering supplier Branston has won the Livery of the Year title in the Motor Transport Awards.
NEWS: High-street retailer Argos has unveiled a digital out-of-home (DOOH) campaign that changes according to the local weather.
NEWS: JCDecaux's Digital Onboard Panels on Heathrow Express trains will show the network's first advertising spot.
NEWS: Signs Express Peterborough has completed a vehicle wrap project which involved a half wrap displaying graphics of the legs of a tap dancer, a ballroom dancer and a ballerina.
NEWS: Clear Channel's 75m, 96-sheet billboard on London's Cromwell Road is currently displaying a 3D special build promoting the new film Transformers: Dark of the Moon.
NEWS: The first outdoor campaign for luxury carmaker Bentley has gone live on Ocean Outdoor's Silver Screen on the M4 near London, UK.
NEWS: Airport media agency Eye says a campaign recently carried out by Moneycorp at its Gatwick Airport advertising sites offset a decrease in penetration rates that normally occurs during April.
NEWS: HP says its sponsorship of the week-long 2011 Cannes Lions International Festival of Creativity Young Lions Competition will allow advertising professionals aged 28 and under to 'harness the power of print' with its digital printing technology.
NEWS: JCDecaux's new digital screen, called the i, is being used for an interactive advertising campaign that invites viewers to take part via micro-blogging site Twitter.
NEWS: Roaring Thunder Media has completed a project for Swiss watchmaker Audemars Piguet. The installation includes an outdoor building wrap and 'a state-of-the-art' digital display.
NEWS: Eye is undertaking a promotional campaign for the 'Glee Live! In Concert!' tour which combines digital advertising and an interactive mobile call-to-action.
NEWS: The winners of the inaugural LoveContent Awards, recognising advertising content designed for DOOH media, have been announced.
NEWS: A new series of advertising sites combining 168 HD digital screens with vinyl wall wraps has been launched at Heathrow Airport.
NEWS: Airport media company Eye has revealed its new advertising campaign for transport provider Terravision will feature a building wrap, a 'storyboard', and 'hand-selected' six–sheets located at Stansted Airport.
NEWS: Eye has announced Ben Cook has this week taken on the role of national sales manager of its Eye Shop retail advertising division for Australia and New Zealand.
NEWS: Ocean Outdoor says a new advertising campaign for Emirates has 'achieved a media first' by going beyond the digital display on its Silver Screen site.
NEWS: OOH adverts from the UK and across the world have been collected together to enable the industry to vote for their favourites.
NEWS: DOOH media company Amscreen has announced that it has executed what it believes to be the quickest ever turnaround on a national DOOH campaign.
NEWS: Ocean Outdoor's first augmented reality digital outdoor advert has been launched on its large-format outdoor screen in Birmingham, which allows passersby to interact with a virtual 'angel'.
NEWS: William Grant and Sons, manufacturer of Grant's Scotch Whisky, has commented on the eight percent sales lift that its brand experienced after advertising across member networks of the Canadian Out-of-Home Digital Association.
NEWS: Ocean Outdoor's sites at Westfield London and Eat Street will feature a new DOOH campaign for British Airways from this weekend, which includes an interactive competition for passersby.
NEWS: The last Trivision billboard owned by JCDecaux has been turned off, following long-running criticism.
NEWS: A new content management system which uses cloud computing technology to deliver 3D content to digital signage has been launched at this week's Digital Signage Expo (DSE) by glasses-free 3D (autostereoscopic) content provider and converter iPont International.
NEWS: The digital tri-screen located at a busy interchange outside the Westfield shopping complex in London has been upgraded by DOOH company Ocean Outdoor.
NEWS: JCDecaux Innovate's mall six-sheet screens are being used for an advertising campaign for Ford's C-Max car, which is the UK's first outdoor augmented reality campaign to use 3D depth imaging technology.
NEWS: Digiadvans has commented on the 'tremendous success' of its Brit Awards project, which saw a number of its vehicles promote the awards beforehand and appear at the O2 Arena during Tuesday's (January 15th) event.
NEWS: The NEC in Birmingham, the largest exhibition centre in the UK, has used AllSee Technologies's digital signage to help visitors navigate the facility and display advertising, the provider has revealed.
NEWS: A site at the famous Piccadilly Circus area of London has become available following Sanyo's decision not to renew the contract for its sign.
FEATURE: Ground-level signage has come a long way since simple road markings, and floor graphics are now on the wish lists of many promoters of short-term events or advertising campaigns.
NEWS: The A56 in Greater Manchester is now the site of the first advertising structure to span a highway in the UK, says JCDecaux, who installed the arch in partnership with Trafford Council.
NEWS: A new campaign has been launched in Australia by Eye Drive, which it says simplifies roadside billboard advertising.
NEWS: Clear Channel's flagship London site has played host to a 3D display promoting the new Sony Pictures film The Green Hornet recently.
NEWS: Airport media company Eye has created a series of 'exclusive advertising opportunities' at Auckland Airport, New Zealand aimed at rugby fans arriving at the city for the 2011 World Cup later this year.
NEWS: A highly competitive bid for advertising space at three high-profile UK railway stations has ended with the victory of outdoor advertising giant JCDecaux.
NEWS: Bus passengers in Minnesota, USA, have been treated to heated bus shelters as part of an advertising campaign for a coffee brand, which also included posters and 3D displays.
NEWS: JCDecaux has announced it is to expand its advertising network with UK supermarket chain Waitrose by 24 percent, resulting in a network of 104 branches by the end of January.
NEWS: A marketing campaign for the new Toyota Auris Hybrid car has featured a visual installation using 3D mapping techniques.
NEWS: JCDecaux's Clapham Colossus – a billboard described is the UK's largest back-lit site – is currently the host of a new 2D special-build display promoting Twentieth Century Fox's cinema adaptation of Gulliver's Travels.
NEWS: Creative agency Dentsu London has completed an unusual advertising campaign for taxi firm greentomatocars which included the projection of laser-generated images onto buildings.
NEWS: A promotional campaign for fashion chain H&M has been launched at the Stephansplatz metro station in Vienna, Austria, which combines digital signage and projections with static bill posts.
NEWS: FESPA states it is supporting the Eurobest European Advertising Festival, taking place in Hamburg, Germany from 6th to 8th December, where it will promote large-format print to agency professionals.
NEWS: Sky News, the news content provider on JCDecaux's displays, has been unceremoniously tipped on its head for a two-week period as part of a playful advertising campaign for British Gas.
NEWS: Clear Channel Spectacolor is hoping its current campaign for Corona Light – which combines its Times Square digital billboard with social media platform Facebook – will attract the attention of more than 500,000 people each day.
NEWS: Domestic appliance manufacturer Smeg has deployed its first ever outdoor advertising campaign though media company JCDecaux.
NEWS: Retail organisation Westfield Media Group has announced that the first stage of its Digital Spectacular Network scheme is now finished thanks to the installation of high-definition screens from Daktronics in its New Jersey, Chicago, San Francisco and Los Angeles sites.
NEWS: Toronto, Vancouver and Montreal, Canada, have had nine new digital signs installed by Astral Out-of-Home, increasing the company's total digital out-of-home (DOOH) offerings to 32 displays across the three cities.
NEWS: JCDecaux Airport has announced new additions to its marketing team, which it says will boost its campaign airport advertising as the 'key medium' for those wishing to reach upmarket consumers.
NEWS: JCDecaux has released details on a campaign launched by ted@Mediacom and record label Polydor which combines printed billboards with social media.
FEATURE: The Olympic Games is not just a chance for athletes to compete on the world stage; as one of the most hotly contested marketing opportunities imaginable, it is a time for companies around the globe to roll up their sleeves and battle for the top advertising spots.
NEWS: I-design has extended its contract with The Royal Bank of Scotland to provide its ATM advertising solution, called atmAd, to cash machines at Tesco supermarkets.
NEWS: An advertising campaign for the new Jaguar XJ Model has been launched at Gatwick by airport media specialist Eye.
NEWS: Iconic lingerie brand Wonderbra has unveiled a 20' wide 3D billboard poster near Waterloo Station in London, UK to advertise its latest product, the Full Effect bra.
FEATURE: As consumers respond to challenging financial times with a collective tightening of the purse strings, advertisers have been forced to develop ever more ingenious ways to market goods.
FEATURE: Having come across Marc Burnett's interesting discussion on LinkedIn about digital signage and his considerations about how it is impacting the sign and display market, I decided to broach the traditional boundaries of inter-publication interactivity and jump into the conversation.
FEATURE: Having come across Marc Burnett's interesting discussion on LinkedIn about digital signage and his considerations about how it is impacting the sign and display market, I decided to broach the traditional boundaries of inter-publication interactivity and jump into the conversation.
