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UK Point of Sale (UK POS) says it is seeing discount stores such as pound shops and budget supermarkets spend more on POS display materials, as the retail niche grows.

UK POS has experienced 'a significant increase in orders' for products including shelf talkers – which maintain a 'friendly and approachable' brand image – snap frames, double hook wires for suspended ceiling posters, and dump bins, which the company says are 'ideal' for impulse buys near the till.

"We have recently seen a huge surge in orders from a number of these discount retailers, which has coincided with news that these cut-price stores are consistently growing in popularity," comments Debra Jamieson, sales and marketing director at UK POS.

"Items being ordered by these retailers seem to be similar, as they are all aiming to achieve large sales figures by promoting low prices.

"These retailers can also be creative with their branding in order to have a greater visual impact, this in turn leads to an opportunity to cross-sell in the aisles or at the tills. Although online shopping is becoming increasingly popular, these stores have an advantage in terms of point-of-sale, and they are definitely acting on it."