OUTPUT

The Woolton branch of Sainsbury's has become the first UK supermarket to use Braille signs, the company has announced. The Royal National Institute of Blind People (RNIB) has praised the store, located in Liverpool, for the move.

Sainsbury's Woolton store manager Bethan Wilson devised the idea of adding Braille text to the supermarket's food and drink range signage as a way to improve its service to blind and partially sighted customers, and worked with customer experience manager Claire Ellis, the RNIB and local organisations to create the design.

"Our extensive research has helped us to create signage which we know will make it easier for the store's blind or partially sighted customers," says Ellis. "The new signage will have a Braille panel at the bottom to help customers with finding different sections in aisles. This really shows that we are delivering a great customer experience to all our customers and offering a more inclusive environment to the local community."