clarity Software

NEWS

96-sheet Prismaflex poster soldiers on to Brecon Beacons

What do you think?
POST A COMMENT

By News Desk
11 April 2012

The Territorial Army installed the sign on Corn Du in the Brecon Beacons

Prismaflex UK has produced an illuminated poster for a 'windswept mountain' in the Brecon Beacons in Wales, to promote the Territorial Army.

The poster was the largest version supplied by Prismaflex, a 96-sheet mesh display that amounted to 3.5 tonnes of equipment when combined with the frame and lighting electrics. When switched on, the illumination spelled out the TA's slogan, 'Do More. Be More'.

Prismaflex explains that the TA's first attempt at lighting the sign was scuppered by unsafe February weather, but was successful despite 'uncomfortably blustery' conditions on the second try.

Tom Weaver, Prismaflex managing director, explains: "This was clearly a big test for the TA but also for us. We knew our posters worked on the high street but we'd never tried to put one up on a windswept mountain before."

Prismaflex completed the work on behalf of Clear Channel. Derek Manns, head of Create at the OOH advertising company, comments: "Clear Channel worked with the TA to provide a special prototype poster designed to withstand extreme weather conditions.

"Erecting the poster in the severe weather was a monumental achievement and will undoubtedly raise awareness for its recruitment campaign. We were delighted to work on such an inspirational campaign."
 

Share:

Comments in chronological order (Total 1 comments)

Prismaflex UK
11 April 2012 1:21PM
Thanks for running this story - I'd just like to point out that we do print much larger posters than this. The 96 sheet featuring in this campaign is the largest 'standard' outdoor advertising size, however we can print virtually any size required by the client!
What do you think about this article?
Sign in or register to comment it takes less than 30 seconds.

Sign in

Email
Password

Your email and password were not correct, please try again. 

Forgotten your password?

Register

Name
Email
Password

Your registration was not successful, please try again. 

RELATED

News

First solar-powered bus shelter trialled by Clear Channel UK

News

Clear Channel undergoes major UK network investment with Play London plan

News

European focus drives boom in UK designers supplying graphics through 99Designs

News

Scalable menuboard networks installed across Suchef London food outlets by Eclipse

News

Signbox helps Algomi HQ revamp to shine with light, glass display installations

News

Signbox set to complete wayfinding project in Berkshire

17 Dec 2012

Prismaflex announces 'first' solar-powered OOH displays

12 Oct 2012

All aboard for Prismaflex art project at Didcot rail station

28 Jun 2012

M4 digital billboards 'will set the gold standard' for OOH, says Prismaflex

25 May 2012

100% recyclable banner posters offered by Prismaflex

23 Mar 2012

CBS Outdoor upgrades poster sites with Storm-Flex dry posting system



VIDEO

LATEST

News

E-cigarette market boosts sales for Midlands display company Wrights GPX

News

Fastsigns helps family-run business preserve tradition with restored shop sign

News

Signs Express gives Sheffield a sunny disposition for Tour de France Grand Départ

News

Surf's up for multi-sensory campaign with Kinetic

News

Classic car expo goes ballooning with Airstar Lunix inflatable displays

News

Mobile Traffic Solutions offers more flexible roadside management with Advantage launch

SignGeeks Output Recruit