OUTPUT

Clear Channel's 75m, 96-sheet billboard on London's Cromwell Road – described as Europe's longest advertising face – is currently displaying a 3D special build promoting the new Paramount film Transformers: Dark of the Moon.

The billboard graphic features a city-scape background, two 6m-high 2D layered cut-outs of the film's central characters Optimus Prime and Bumblebee, and a 3D title treatment flowing across the central panels. Back illumination and front spot lighting in the characters' eyes produce unusual night-time effects, says Clear Channel.

"The special build creates a dominating presence that is perfect for the Transformers release," says Steve Hunt, head of media at Paramount Pictures UK. "The site is ideal for reaching a large audience on a major route into central London."

The campaign was managed by Clear Channel's Create team and was planned and bought by MEC, Kinetic and Hi-Rezz. It also includes digital sites.