Clarity Software

NEWS

Applelec fills Gap with bright acrylic letters

What do you think?
POST A COMMENT

By News Desk
9 August 2012

The brightly coloured letters can be moved around the store for future campaigns

Applelec has manufactured a range of 1m-tall, acrylic formed illuminated letters in orange, blue, green and violet for clothing brand Gap, for use in its flagship branch in London, UK.

The giant letters – which reflect 'a current micro-trend for typography on a grand scale' – were constructed at Applelec's Leeds factory and feature face illumination from white LEDs. The displays spell 'Gap' and are repositionable around the Oxford Street shop.

Applelec's LED Light Sheet has also been used in product display areas, as Nicola Rees, Gap's European visual operations manager, comments: "LED Light Sheet was chosen for the window scheme due to the consistency of solid light, thinness and versatility. The final result is vibrant and strong."

"Gap specified Applelec's large-format illuminated acrylic letters which have been extremely popular this year along with our lighting product, LED Light Sheet," comments Ian Drinkwater, Applelec managing director.

"Applelec's large letters and LED Light Sheet have now been specified by a number of brands in a process which sees us regularly working with various retailers' sign-makers and shop-fitters on elements of design detailing." 

Share:

Comments in chronological order (Total 0 comments)

There are no comments yet for this article.

What do you think about this article?
Sign in or register to comment – it takes less than 30 seconds.

Sign in

Email
Password

Your email and password were not correct, please try again. 

Forgotten your password?

Register

Name
Email
Password

Your registration was not successful, please try again. 

RELATED

News

Mary Walker Exhibitions bids farewell to Focus On Imaging

Feature

'A daily wonder experience': Trinity Leeds

Feature

On the calendar: exhibitions and events for the signage and display industry

News

Online print outsourcing service launches in UK

News

3M to reveal eco-friendly Envision line at FESPA 2013

News

Weedoo keeps office supplier on the road with livery update

9 Apr 2013

LED Light Sheet manufacturer Applelec toasts 15-year anniversary

7 Jan 2013

M4 UK chooses Applelec for Chesterfield College signs

7 Jan 2013

Applelec targets growth in Goldman Sachs business scheme

10 Oct 2012

Applelec finds Emotion in luxury yacht

13 Sep 2012

'Super bright' Applelec LED aimed at saving costs

21 Jun 2012

Applelec LED Light Sheet

VIDEO



LATEST

News

Newad propels Canadian artists into the spotlight

News

3M puts sign-makers in driving seat for CE standard compliance

News

Signs Express Norwich raises a glass to City of Ale Festival

News

Applied Media 'completes the circle' with Tube takeover

News

Time for a colour-change at William Smith with new wrap products

News

Output and Eclipse to demystify digital signage at Sign and Digital UK

European Sign Expo Sign Africa Expo Sihl Direct Hybrid Services Signs Express SignGeeks Output Output Fotolia Output