Applelec fills Gap with bright acrylic letters
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By News Desk
9 August 2012
The brightly coloured letters can be moved around the store for future campaigns
The giant letters – which reflect 'a current micro-trend for typography on a grand scale' – were constructed at Applelec's Leeds factory and feature face illumination from white LEDs. The displays spell 'Gap' and are repositionable around the Oxford Street shop.
Applelec's LED Light Sheet has also been used in product display areas, as Nicola Rees, Gap's European visual operations manager, comments: "LED Light Sheet was chosen for the window scheme due to the consistency of solid light, thinness and versatility. The final result is vibrant and strong."
"Gap specified Applelec's large-format illuminated acrylic letters which have been extremely popular this year along with our lighting product, LED Light Sheet," comments Ian Drinkwater, Applelec managing director.
"Applelec's large letters and LED Light Sheet have now been specified by a number of brands in a process which sees us regularly working with various retailers' sign-makers and shop-fitters on elements of design detailing."
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