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With almost 2,000 water base units sold per year, UK Point of Sale's (UK POS) pavement signs are helping to reduce the 170m tonnes of annual landfill by offering its customers a fully recyclable product.

The water base units are set to help its clients' corporate social responsibility policies by helping them up the ante with their recycling. With retailers aiming to reach zero landfill by the end of the year, and with the cost of sending waste to landfill rising from £40 to £48 a tonne in April, and continuing to rise for the foreseeable future, UK POS's products are getting the thumbs up from its customers.

The snapframe pavement sign (WPG7) is available in three poster sizes from stock: A0 (841 x 1,189mm), 40 x 30 (762 x 1,016mm), and A1 (594 x 841mm). Its silver anodised frames have round corners for safety, and heavy-duty mounts allow panel deflection in the wind, improving stability. The double-sided snapframe allows for quick and easy poster change, and it is designed with an anti-glare PET poster cover and a rigid 'kick proof' back panel. The grey water-fillable base has built-in wheels and a carry handle for ease of movement.

A-boards and water base pavement signs will play an essential part in a retailers' strategy to communicate messages and promotions to customers, so a product that looks good, is user friendly and represents great value is essential. An A-board or pavement sign is the perfect tool to display any offers or incentives and is an easy and effective way to attract consumers.

Manufacturing point of sale display products for over 20 years, UK POS considers the environmental impact of a product to be a deciding factor in the purchase of POS materials. Debra Jamieson, sales and marketing director for UK POS, explains: "As things are starting to look up for retailers, a trend is appearing whereby people are now trying to get back on track with doing their bit for the environment, rather than just buying the most reasonable product on the market.

"The water base units are one of our bestsellers, and now, because they're fully recyclable, we're finding sales increasing even further. If a retailer can market itself as environmentally friendly, this is only going to have a beneficial effect on the consumer's perception so we're working with our clients and encouraging them to use the new legislation to their benefit too."