clarity Software

NEWS

96-sheet Prismaflex poster soldiers on to Brecon Beacons

What do you think?
POST A COMMENT

By News Desk
11 April 2012

The Territorial Army installed the sign on Corn Du in the Brecon Beacons

Prismaflex UK has produced an illuminated poster for a 'windswept mountain' in the Brecon Beacons in Wales, to promote the Territorial Army.

The poster was the largest version supplied by Prismaflex, a 96-sheet mesh display that amounted to 3.5 tonnes of equipment when combined with the frame and lighting electrics. When switched on, the illumination spelled out the TA's slogan, 'Do More. Be More'.

Prismaflex explains that the TA's first attempt at lighting the sign was scuppered by unsafe February weather, but was successful despite 'uncomfortably blustery' conditions on the second try.

Tom Weaver, Prismaflex managing director, explains: "This was clearly a big test for the TA but also for us. We knew our posters worked on the high street but we'd never tried to put one up on a windswept mountain before."

Prismaflex completed the work on behalf of Clear Channel. Derek Manns, head of Create at the OOH advertising company, comments: "Clear Channel worked with the TA to provide a special prototype poster designed to withstand extreme weather conditions.

"Erecting the poster in the severe weather was a monumental achievement and will undoubtedly raise awareness for its recruitment campaign. We were delighted to work on such an inspirational campaign."
 

Share:

Comments in chronological order (Total 1 comments)

Prismaflex UK
11 April 2012 1:21PM
Thanks for running this story - I'd just like to point out that we do print much larger posters than this. The 96 sheet featuring in this campaign is the largest 'standard' outdoor advertising size, however we can print virtually any size required by the client!
What do you think about this article?
Sign in or register to comment it takes less than 30 seconds.

Sign in

Email
Password

Your email and password were not correct, please try again. 

Forgotten your password?

Register

Name
Email
Password

Your registration was not successful, please try again. 

RELATED

News

Warren establishes new paper sales team

News

I-Sub Digital open days to showcase additions to the Mimaki range

News

Carolan takes on Clear Channel consultancy role as reshuffle continues

News

BlowUp brings Russell across from Kinetic to replace McKay as head of sales

News

Nikkalite livery endures in challenging conditions

News

Verseidag creates new film substrate with Orafol

17 Dec 2012

Prismaflex announces 'first' solar-powered OOH displays

12 Oct 2012

All aboard for Prismaflex art project at Didcot rail station

28 Jun 2012

M4 digital billboards 'will set the gold standard' for OOH, says Prismaflex

25 May 2012

100% recyclable banner posters offered by Prismaflex

23 Mar 2012

CBS Outdoor upgrades poster sites with Storm-Flex dry posting system



VIDEO

LATEST

News

Corel hits the market with new and enhanced Painter 2015

News

Soyang to début new substrates at 100 percent Design showcase

News

Cashback announced for CorelDraw Graphics X7 adopters

News

Drytac laminating films labelled good to go for UV-curable prints

News

Portobello Dock sees first install of Unibox's Ledge light-box

News

William Smith supplies Hand Design Graphics with Luminedge

SignGeeks Output Recruit