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UK Point of Sale (UK POS) has offered tips to retailers on how to boost their visual merchandising through what has been described as the 'engagement season'.

The point-of-sale signage company cites online resource HowToDoThings, which states that a third of couples get engaged between October and December. If done correctly, jewellery merchandising can be used to drive sales throughout this period and into advent, says UK POS.

Debra Jamieson, sales and marketing director, suggests a number of 'dos', including choosing bespoke signage, understanding the target audience and producing relevant window displays, and incorporating well thought-out POS to enhance general jewellery display items. She also recommends using a backdrop to separate the display window from the rest of the shop, and choosing a colour that accentuates the brand values.

Jamieson's 'don'ts' include using busy backdrops as they shift focus from the jewellery on display, choosing clashing colours, adding too many items, and using over-the-top display accessories.