NEWS: Output is teaming up with Eclipse Digital Media to help sign-makers go digital at Sign and Digital UK, opening tomorrow (April 30th) at Birmingham's NEC. Eclipse will present its Embed out-of-the-box solution, designed specifically to be easy-to-use for those thinking of offering digital signage as part of their portfolio for the first time.
Commuters travelling through London's Oxford Circus tube station this week have been 'wowed' by a 360-degree station domination advert for Warner Brothers UK's The Great Gatsby, which opens in cinemas next week.
A. Mehta: Thanks for posting this here & sharing with us Morwenna,
you are right - if only we had the weather all year round.
I was up on a blip in NY which advertised AT&T and what a view
and the amount of phone calls that generated was amazing.
Gennady: well, digital signage is more than decade on market even each year it presented as newborn.
To my mind these few inherent reasons why it not became mainstream (and probably never became)
A. Advertising like a wine (or probably like a vodka taking in consideration my Russian roots), as more you drink as less you remember. This is what brand owners valued in printing outdoor - you put it bold on poster/billboard and it catches customers eye without to mix with other brands
B. Limited number of places where many advertisers willing to be presented - metro, airports that in total <1% of total out-of-home inventory.
C. Limited number of units avoid from digital signage to run cross national and multinational campaigns that naturally put owners of digital signage in niche of small and medium business
d. Last but not least digital signage is not compete with printed signage and even not with TV (like some digital companies position with themselves) but with personal small screens of smartphones and tablets that achieve anywhere anytime and provide personal approach.
It's pity to spend time on digital signage that remain good but limited market. If someone really wants to make good investment he should crack nut named "advertising on mobile".
Roslyn: I had the same experience, but actually found the new design more attractive and my customer was happy because the sign has less of a curve and was closer to the flat solution he had originally requested
Roslyn Baumgarten: I had the same experience, but actually found the new design more attractive and my customer was happy because the sign has less of a curve and was closer to the flat solution he had originally requested.
Jamie Crittendon: I saw the Expand pylon in real life and it doesn't have the same look as the standard Vista. What's that about?
Gunnar Heim: It's interesting to see one of our earliest 3D In-Depth Floor Graphics(TM) in this article. (Without being asked...) If you wants to see more examples of our patented technique go to: www.3dmedia.no