ROI360 to promote web-to-print marketing portals at Cross Media 2012
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By News Desk
30 July 2012
Marketing portals, ROI360 explains, allow information including print and PDF to 'flow into' systems such as MIS. The Data Acquisition module, on show for the first time at Cross Media, allows users to target marketing recipients using nearly 40,000,000 Experian consumer data records.
"By removing the complexities traditionally involved in technologies such as cross-media PURL campaigns and intelligent data acquisition we are helping marketers to pack a greater punch, says Simon Ellington, commercial manager, ROI360.
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