OPINION: The Verdrigris Project's Laurel Brunner celebrates as ISO 16759 for the quantification and communication of the carbon footprint of print media products is finally approved – but there is still plenty more work to be done.
'How many drupas have you done now?' is a common question heard in the aisles of the Messe Düsseldorf. James Matthews-Paul reviews the narrow-format developments at drupa 2012.
The news that ISO 16759 (calculating the carbon footprint of print media) is galloping towards its final furlong prior to publication has caused a flurry of interest.
