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Industry association Two Sides will be supported in its Print Power and Two Sides campaigns by print giant Canon, after the company became a member of the UK Two Sides organisation.

The aim of the campaigns – 'to promote the sustainability and effectiveness of print media in a multi-channel world' – is supported by the findings of Canon's most recent Insight Report, which highlighted a need for PSPs to demonstrate the ROI of print.

"Our research has given us a real in-depth understanding of customers' views on the value of print and the role of digital print within a multi-channel communications mix, and how print can enhance the value and returns of marketing campaigns," says Mark Lawn, UK and European marketing director, Canon Europe.

"We see the Two Sides and Print Power campaigns complementing our strategy and are pleased to support the aims of the campaigns which we see delivering tangible results."

"It’s great to see Canon, an organisation very much at the forefront of printing technology, supporting our campaigns," adds Martyn Eustace, director of Two Sides and UK country manager for Print Power. "Canon’s support for these campaigns, and our ability to collaborate with them, will be invaluable."