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Ricoh says its presence at drupa is intended to help printers move with the times, with a new printer, software and an environmental impact reduction scheme part of the company's 'personalised experience for guests' at its stand.

Pre-registered visitors will be recognised via a QR code and will be offered a bespoke tour of the stand, which may include the new Ricoh Aficio CW 2200SP printer with Liquid Gel ink, aimed at the CAD market, Ricoh Pro C901 Graphic Arts Edition and Pro C751 digital colour cut sheet presses, or the InfoPrint 5000 VP platform.

A European initiative, the Ricoh Carbon Balanced Printing Programme, will also be featured at drupa. The scheme follows a three-step process – analyse, optimise and neutralise – and a carbon calculator to help Ricoh customers reduce their environmental impact.

"There is no doubt that printing companies need to make changes to adapt to today's new market realities," says Peter Williams, executive vice-president of Ricoh Europe and head of the Production Printing Business Group in Europe. "And there are many new trends towards targeted marketing campaigns, print-on-demand and just-in-time delivery – all opportunities for businesses to take full advantage of now and in the future."