OUTPUT

Keynote speakers for the seminar theatre at September's Cross Media 2012 trade show have been announced, with the programme aimed at providing 'a fresh approach to integrating digital and traditional marketing channels'.

Jacob Aizikowitz, president at Xerox company XMPIE – which sponsors the Cross Media theatre – will begin day one's programme with '1:1 Multichannel Communications: The New Meaning of the "M" in MSP'. Other speakers will include representatives from Sony, The Guardian, Financial Times, JustGiving, Microsoft, Expedia, Crew Clothing and MTV.