OUTPUT

Non-profit sustainability research initiative Verdigris has announced new environment-focused trade show EcoPrint Europe has joined the campaign as an associate member.

"We fully support Verdigris's focus on gathering and disseminating the facts about the environmental impact of specific media products, which is in line with EcoPrint's position as a forum which will provide print professionals with a defined, practical guide to implementing and enhancing profitability through a sustainable approach to the print business," comments Marcus Timson, EcoPrint director. "Both Verdigris and EcoPrint share the belief that hard, empirical data is essential to achieving this."

Verdigris founder and Output contributor Laurel Brunner adds: "Too often sustainability has been a sideshow, but EcoPrint Europe puts it centre stage, where it belongs, and where print producers and print consumers can begin to really understand the issues and evaluate suppliers' offerings."

EcoPrint Europe, launching in Berlin, Germany on September 26th and 27th 2012 will be organised in collaboration with the EcoPrint Exhibitor Review Committee, an 'independent review process' to ensure the products and services on show at the event are in line with EcoPrint's aim of improving awareness of the 'sustainability, low-carbon impact and competitiveness' of print.