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Cross Media 2012 will include Digital and Direct Marketing seminar theatres, where print professionals can learn how communications channels can be combined practically to create marketing campaigns.

Sponsored by web-based marketing solutions company Silverpop, the two Digital and Direct Marketing seminar theatres will include presentations from representatives of Tesco, British Gas, American Express, Audi, Adobe and O2 Wifi.

Seminars on September 3rd will cover mobile marketing and social media integration, while on September 4th will offer advice on integrating print and direct mail into cross media campaigns.