OPINION: The Verdrigris Project's Laurel Brunner celebrates as ISO 16759 for the quantification and communication of the carbon footprint of print media products is finally approved – but there is still plenty more work to be done.
andrew copley: Barney, appreciate your perspective and the vast majority of your comments I would agree with. However, just one thing worth noting: while we must stay connected with our current customer base, we are very interested in attracting new customers as well!
Malcolm McReath: Your comment on the Drupa/Ipex issue is very well put James, and the best article I have seen on this subject.
I think these exhibition organizers are in danger of forgetting about the poor old printer and what they need in this day and age. We certainly do not need a more frequent Drupa or Ipex. You mentioned Cross Media and I thought that show put down a marker for what we all need for the future. I got a lot out of that in a relatively short time, and I know others who attended did also.