Output Magazine


Editor's note [spacer line]

[Morwenna Kearns, editor]

Last week I had the opportunity to attend London Fashion Week, which featured a videowall outside the main catwalk area to bring the colour and lights of the shows to the whole event at Somerset House. This wasn't so surprising, as fashion is all about immediacy, but what was interesting was other digital signage in London showing footage and tweets from LFW – CBS Outdoor's cross-track projection units kept Underground passengers in the loop while Ocean Outdoor's digital billboard informed Westfield London's shoppers. LFW, despite its renown, is still an exclusive event, and bringing it to the public in this way showed how digital signage can create inclusion in the busiest of places. If you've seen other examples of these kinds of projects please do let us know.

Morwenna Kearns, managing editor
@morwennakearns
morwenna@outputmagazine.com

Latest from our digital signage stream [spacer line]

[Sigital signage and DOOH events] A modern window on the world: digital signage events
Feature Morwenna Kearns looks ahead to DSE and beyond in her round-up of the year's digital signage events.

News from London Fashion Week:
Ocean Outdoor brings Fashion as it Happens from Vogue and Passengers get Underground scoop on Fashion Week

News McDonald's aims for Flurry of ads with Eye day-parting

News Esprit Digital's Westfield project picks up InAVation Award

News NHS installs signagelive to inform patients and raise revenue

News Eye and Qantas to 'transform airport media' with interactivity

News 'Dynamic' MicroTiles display deployed at Stephen Hawking Centre

News Dynamax and Chamber TV team up for Preston College videowall


On the calendar [spacer line]

[Screen Digital Bus Tour]

You can read our full list of industry events on Output, but here's what's coming up shortly:

Digital Signage Expo: March 6th – 9th 2012
Sign and Digital UK: March 27th – 29th 2012
Screenmedia Expo 2012: May 16th – 17th 2012
Kiosk Europe Expo and Digital Signage Expo 2012: June 12th – 13th 2012
Viscom Paris 2012: September 25th – 27th 2012
Viscom Italia 2012: October 4th – 6th 2012
Viscom Sign 2012: October 18th – 20th 2012
Sign and Digital Ireland 2012: October 24th – 25th 2012
Viscom Frankfurt 2012: October 25th – 27th 2012

Elsewhere on Output [spacer line]

As well as digital signage, we cover the whole display market. Here's our pick of our other content of the past week.

Online ordering: web-to-print in Wide-format print

PaperlinX expands YoYo recycling scheme into Europe in Production print

Light up your life – lighting solutions for shine, shape and sustainability in Sign-making


Video of the Week [spacer line]

Video Mapping for Christie projectors

At Output we usually shy away from promoting videos and content produced or endorsed by companies and interested parties. But the video mapping applications shown in this video are just stunning. Combine that with Christie business products manager George Tsintzouras's lucid explanation of how digitally projected video mapping works, we thought we'd make an exception with this digital signage and DOOH video of the week.

Warped digital projection mapping displays onto 3D surfaces are made possible by relatively new technologies like Christie Twist, which manipulates geometry and blending to allow the mapping of projected pixels onto uneven surfaces. Have a look.

The Output YouTube channel features videos from industry events and more, including lots of our own productions.


The Output team [spacer line]

Danielle Arthur
Media sales executive
@Danielle_Arthur
danielle@outputmagazine.com

Laurel Brunner
Consultant (production print)
@laurelbrunner
lb@digitaldots.org

Geny Caloisi
Consultant (digital signage)
@Geny_Caloisi
geny@outputmagazine.com

Mark Galliano-Doig
Finance director
mark@outputmagazine.com

Morwenna Kearns
Managing editor
@morwennakearns
morwenna@outputmagazine.com

James Matthews-Paul
Publisher
@signanddisplay
james@outputmagazine.com

Sophie Matthews-Paul
Consultant (wide-format print)
@rockstro
sophie@rockstro.net

Nick Smith
Editorial assistant
@digitaldsnthurt
nick@outputmagazine.com