Last week I had the opportunity to attend London Fashion Week, which featured a videowall outside the main catwalk area to bring the colour and lights of the shows to the whole event at Somerset House. This wasn't so surprising, as fashion is all about immediacy, but what was interesting was other digital signage in London showing footage and tweets from LFW – CBS Outdoor's cross-track projection units kept Underground passengers in the loop while Ocean Outdoor's digital billboard informed Westfield London's shoppers. LFW, despite its renown, is still an exclusive event, and bringing it to the public in this way showed how digital signage can create inclusion in the busiest of places. If you've seen other examples of these kinds of projects please do let us know.
Morwenna Kearns, managing editor