Editor's note

Welcome to Output's new-look weekly newsletter. We're always looking for ways to improve the magazine, so click on one of the icons above to tell us what you think.

On the theme of developments, last week I received an invitation to the Print Futures Awards, a fantastic programme designed not only to recognise the work of people under 30 in the printing industry but to help them progress within it too. However, while it's open to the whole graphic arts crowd and it certainly has our support, its focus is still mainly on commercial print. Perhaps it's time the sign-making and graphic display industry had their own scheme to keep the sector alive. In the meantime don't forget to let us know what fresh ideas your team has had – whatever their age.

Morwenna Kearns, managing editor
www.twitter.com/morwennakearns
morwenna@outputmagazine.com

Communicate with the rest of the Output team

James Matthews-Paul, publisher
www.twitter.com/signanddisplay
james@outputmagazine.com

Camilla Corr, deputy editor
www.twitter.com/printandsign
camilla@outputmagazine.com

Sophie Matthews-Paul, editorial consultant and Talk Print! expert
www.twitter.com/rockstro
sophie@rockstro.net

Laurel Brunner, Talk Print! expert
www.twitter.com/laurelbrunner
lb@digitaldots.org

Last week, we asked our experts:

What applications are going to be hardest hit by the greater accessibility of digital signage?

"Digital signage has its place but it's not the most suitable medium for every location."
Read and comment

"There is no evidence that digitally delivered variable signage is more effective than static data printed signs."
Read and comment

Do you agree with our experts? Do you think that digital signage is a passing fad, or that it will take over? Come on in and Talk Print!

Comment directly on Output
Tweet using #talkprint
Email the editor

Sign-making

Beverage company aims to make a splash at festivals with crossover campaign
Top story A promotional campaign for beverage brand glacéau vitaminwater this summer will demonstrate how static and digital signage can work together.

Signs Express Newcastle completes 'one of the largest matte vehicle wraps ever'

Fastsigns launches incentives to help new franchisees 'hit the ground running'

'Future bright' for Applelec with new website and appointments

Bentley heads outside for first time with crossover campaign

Gerber Scientific and Vector merger 'positive development'

Wide-format Print

Has print lost its poster girl to digital signage?
Feature Will the poster market be the first big display discipline to crumble in the face of digital signage? James Matthews-Paul explores the area.

The icing on the ink-jet cake: white and clear inks
Feature Sophie Matthews-Paul discusses the novel and practical advantages of white ink and clear varnish.

FESPA Asia Summit 'delivers deeper insights' prior to show

Antalis McNaughton opens up to 3D effects

Lenstar Lenticular Print Awards winners revealed

ColorPainter 'valuable addition' to Genix's capabilities

Digital Signage

Multiple channel retailing: the evolution of the brand-to-consumer experience
Feature The online world is making it more vital than ever for retailers to boost their competitive edge. Camilla Corr looks at multi-channel retailing.

Output visits Fairfield for digital signage training seminar

City Gateway and Screenreach team up for interactive DOOH experiment

Farm shop picks its own AllSee digital signage

Arena Digital builds on DOOH network with Buildbase

Clear Channel launches 'most advanced' interactive screen network

On the calendar

Do you want to have Output's comprehensive, always up-to-date calendar of industry events directly on your own electronic calendar or smartphone? Now you can.

Right-click on the link below and 'copy link address'. You can then paste this link into Outlook, Google Calendar and other popular calendar programmes so you can plan your diary, without having to do the hard work of putting it all together.

You can read our full list of industry events on Output, but here's what's coming up shortly:

HP's European Latex Applications Tour: May 24th – July 8th 2011
Camvine Summer Open Days: June 29th, July 28th and August 23rd 2011
William Smith's New Openings Roadshow: July 5th 2011
DNA: The Digital Out-of-Home Interactive Entertainment Conference: July 14th 2011
The NBM Show: August 11th – 13th 2011; September 8th – 10th 2011

Video of the week

As part of Output's campaign to get the industry to Talk Print!, James Matthews-Paul takes a tour of HP's Latex truck at FESPA Digital 2011, to see the applications of HP's latex technology. The truck is currently on tour in Europe – see the Output calendar for more details.

Don't forget to keep an eye on our channel for several more videos and playlists from around the industry, including in-depth applications and equipment pieces, all on our stream at http://www.youtube.com/user/OutputMagazine.