June 13th, 2011

In this week's newsletter  Editor's note, Vehicle displays news, features and information, Also on Output, Talk Print!, On the calendar, Video of the week, Get in touch

Editor's note

The world's a fast-moving place, with everyone seeming to be in a mad rush to get from A to B. This is pretty good news for our industry though, and with that in mind we've put together a special newsletter this week on the theme of vehicular signage. From digital screens in taxis facilitating payment as they entertain passengers, to creative car wraps and targeted mobile advertising vehicles, the medium is one expected to grow and grow. Here we have a selection of new and recent videos, features and news stories to get those imaginations moving.

Elsewhere, our video library is growing by the day so don't forget to pop into our YouTube channel – as well as the main Output site – for news and opinion.

Morwenna Kearns, managing editor
www.twitter.com/morwennakearns
morwenna@outputmagazine.com

Vehicle displays news, features and interviews

The wheels keep turning: vehicle graphics for advertising

Feature Morwenna Kearns looks at how static signage can go mobile as a valuable advertising tool, and how the medium has found its way into the art world.

Video: Output meets Eyetease Media at Screenmedia Expo 2011

Video James Matthews-Paul talks to Eyetease Media's chief executive Richard Corbett about the UK company's new digital iTaxitop product, designed for vehicle roofs.

Video: Verifone's Jawal Siddiqui talks in-transit DOOH at Screenmedia Expo 2011

Video Jawal Siddiqui tells James Matthews-Paul about Verifone's plans to install DOOH entertainment and payment systems in taxis across London.

Hitting the road: vehicular digital signage

Feature We look back at Camilla Corr's feature from earlier this spring about digital signage's spread into vehicular environments.

Hollywood Monster helps Stoke City superfan show his true colours

News Hollywood Monster has released details on a project it completed for the FA Cup Final, which saw a Stoke City fan have his VW Touareg 4x4 wrapped in Stoke's colours in time for him to drive to Wembley for the match.

Signarama York supports record attempt with RV wrap

News The York branch of sign-maker Signarama has completed an unusual vehicle wrap project in support of a world record attempt undertaken by former soldier Andy McMenemy: an RV Coach and a Skoda Yeti.

John Danby Racing gives Totally Dynamic green light for car wrap

News Vehicle wrapping specialist Totally Dynamic has completed a project on two 'blistering' racing cars for engineers John Danby Racing, both of which will compete in major competitions.

Avery Dennison revs up vehicle wrap market with new online resource

News Avery Dennison Graphics and Reflective Solutions has announced the launch of a new website, CarWraps.net, which is aimed at consumers and business owners looking for a simple way to overhaul the appearance of their vehicles.

Video: The Wild Group wraps ten Clipper 68 yachts

Video One of our favourite installation videos, showing the Wild Group speed-wrapping one of ten yachts. It's an incredibly quick and effective introduction to the world of large-scale vehicle graphics.

Also on Output

Feature: Colour me right
Wide-format print Sophie Matthews-Paul explores proofing and colour management. Read more >>>

Red tape reduction on 20mph rules may affect traffic sign-makers
Sign-making Norman Baker has announced changes to the rules for councils who wish to introduce 20mph speed limits to their roads. The measures will allow councils to use road markings rather than upright signage. Read more >>>

John E Wright opens HP's first UK PrintStation in Nottingham
Wide-format print HP has launched its UK PrintStation network in Nottingham with partner John E Wright, following a world-wide initiative that sees it extend wide-format graphics and other digital print applications into the consumer and SMB marketplace. Read more >>>

BAF Graphics dives into Project Ocean campaign for Selfridges
Sign-making BAF Graphics has produced a range of graphics for London department store Selfridges to promote its Project Ocean campaign, which aims to highlight marine conservation issues. Read more >>>

Exclusive: Durst ups its textile strengths with Kappa 180
Wide-format print Sophie Matthews-Paul is invited to Kufstein to preview the new Durst Kappa 180, which demonstrates the Austrian manufacturer's move into industrial markets. Read more >>>

Roaring Thunder undertakes 'domination programme' with static and digital signage campaign
Crossover Roaring Thunder Media has completed a project for Swiss watchmaker Audemars Piguet. The installation includes an outdoor building wrap, wall clocks, tarmac signage, five back-lit interior panels and 'a state-of-the-art' digital display. Read more >>>

Newly launched Omnivex software to be showcased at InfoComm
Digital signage Omnivex will demonstrate the newest version of its Moxie package, 6.08, at the InfoComm trade show. Omnivex notes that improved features include bolstered encryption management for added security and enhancement to network robustness. Read more >>>

On the calendar

This congregation of the audio-visual industry starts with a conference on June 11th, while the exhibition opens its doors on June 15th. Digital signage, projection, lighting and a range of other technologies will be on show. www.infocommshow.org

Described as 'a strategic business leadership event' for the print industry in Asia, the FESPA Asia Summit will look at trends and opportunities, including sustainability. www.fespa.com/asiasummit

This debut conference for the UK digital out-of-home interactive entertainment (DOE) industry hopes to attract 100 association members, executives, amusement experts and representatives from the media to discuss topics including interactive digital signage. www.dnaconf.eventbrite.com

Video of the week

Omnivex's Jeff Collard talks to Output at Screenmedia Expo

In another new addition to the Output video library, James Matthews-Paul talks to Omnivex's president Jeff Collard about the company's Moxie digital signage software at the recent Screenmedia Expo 2011 show.

Collard demonstrates the product's capabilities in applications such as digital menuboards for quick-serve restaurants, corporate communications and interactive wayfinding, highlighting the importance of ease of use both for those deploying the digital signage and those using it.

http://www.youtube.com/user/OutputMagazine#p/c/1DC53927E05261C6/4/_4co0elngEY

Don't forget to check into our YouTube channel at http://www.youtube.com/user/OutputMagazine for more interviews, demonstrations and equipment information.

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