Output and ESE team up to present a jam-packed programme
European Sign Expo, which is co-located with FESPA Digital from March 8th – 11th, has announced a detailed supporting schedule with a wide range of presentations, panels and workshops created in partnership with Ghostsigns, Better Letters and Output.
Key talks at this year's Signage Seminars include presentations on using social media to boost your business, by Paul Sackmann of Hootsuite, as well as an overview on how to crowdfund for your signage business from Jessica Ratty, brand communications manager for Crowdfunder. Frank Webster from Seedrs will look into sourcing alternative means of funding for businesses; meanwhile, several questions on how apprentices can be incorporated into your business will be fielded by Jonathan Ledger, chief executive of Proskills.
In addition to these expert sessions, our editor-in-chief James Matthews-Paul and editor Ben McCabe will both host a number of lunchtime panels and discussions, with topics ranging from how you should fund your new business venture and the future of signage in a connected world to the promotion of diversity in the sign industry.
"We're really excited to be part of ESE's program for the second year in a row," explains McCabe. "Our curated panel sessions really hit home on the topics that today's sign-makers need to know about. We believe these sessions and workshops will help attendees approach their operations with a completely new outlook."
Finally, Better Letters will be on hand with live demonstrations of hand-lettering and traditional sign-writing, with attendees encouraged to have a go themselves or have their name painted.
"There is so much for visitors to explore at this year's European Sign Expo," comments Duncan MacOwan, head of new media and events at FESPA. "The combination of seminars, panel discussions, demonstrations and 'do-it-yourself' features will provide sign-makers with the tools they need to grow their businesses. Whether a visitor is looking for business advice, insight and trends in the industry or to see the latest technology and products on the market, then there's something for everyone. And with over 70 exhibitors dedicated to non-printed signage, there's more than ever to see and do."